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Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Rocky Brands is a U.S. manufacturer and distributor of branded footwear and apparel serving work, outdoor and military/first-responder markets via wholesale, retail and direct-to-consumer channels. Long-term growth may be supported by its focused brand portfolio, defensive end-market exposure, expansion of e-commerce and international distribution, and selective acquisitions, making it potentially attractive for investors seeking steady revenue and cash-flow characteristics.
Key risks include competitive pressure, retail and economic cyclicality, supply-chain and commodity-cost volatility, and execution risk from channel expansion and acquisitions.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | 27.18M | 14.06M | 14.15M | 25.77M | 25.37M |
| Net income | 22.27M | 11.39M | 10.43M | 20.46M | 20.56M |
| Selling general administrative | - | 109.35M | 110.68M | - | - |
| Selling and marketing expenses | - | 28.00M | 25.46M | - | - |
| Gross profit | 197.29M | 179.01M | 178.60M | 225.22M | 194.54M |
| Reconciled depreciation | 9.85M | 10.25M | 11.81M | 12.32M | 11.34M |
| Ebit | 37.19M | 31.07M | 35.37M | 31.72M | 24.63M |
| Ebitda | 47.03M | 41.32M | 46.31M | 44.04M | 35.97M |
| Depreciation and amortization | 9.85M | 10.25M | 10.94M | 12.32M | 11.34M |
| Non operating income net other | - | - | - | -18.27M | -10.60M |
| Operating income | 37.19M | 31.07M | 35.37M | 31.72M | 24.63M |
| Other operating expenses | 444.79M | 422.71M | 426.46M | 571.44M | 478.25M |
| Interest expense | 10.01M | 17.01M | 21.22M | 18.27M | 0.74M |
| Tax provision | 4.91M | 2.67M | 2.23M | 5.30M | 4.81M |
| Net interest income | -10.01M | -17.01M | -21.80M | -18.27M | - |
| Income tax expense | 4.91M | 2.67M | 3.73M | 5.30M | 4.81M |
| Total revenue | 481.98M | 453.77M | 461.83M | 615.48M | 514.23M |
| Total operating expenses | 160.10M | 147.94M | 143.23M | 181.18M | 158.56M |
| Cost of revenue | 284.69M | 274.76M | 283.24M | 390.26M | 319.69M |
| Total other income expense net | -10.01M | -17.01M | -21.22M | -5.95M | 0.74M |
| Net income from continuing ops | 22.27M | 11.39M | 10.23M | 20.46M | 20.56M |
| Net income applicable to common shares | - | - | - | 20.46M | 20.56M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 477.49M | 457.30M | 490.83M | 582.39M | 624.58M |
| Intangible assets | 103.03M | 105.82M | 112.62M | 121.78M | 126.31M |
| Other current assets | 4.67M | 3.01M | 3.36M | 4.07M | 4.51M |
| Total liab | 225.40M | 225.08M | 267.28M | 366.92M | 426.72M |
| Total stockholder equity | 252.09M | 232.22M | 223.56M | 215.47M | 197.85M |
| Deferred long term liab | - | - | - | 8.01M | 10.29M |
| Other current liab | 32.16M | 19.68M | 15.48M | 15.35M | 21.19M |
| Common stock | - | 73.87M | 71.97M | 69.75M | 68.06M |
| Capital stock | 76.09M | 73.87M | 71.97M | 69.75M | 68.06M |
| Retained earnings | 176.00M | 158.36M | 151.58M | 145.72M | 129.79M |
| Other liab | - | - | - | 8.76M | 10.98M |
| Good will | 47.84M | 47.84M | 47.84M | 50.25M | 50.64M |
| Other assets | - | - | - | 0.94M | 0.92M |
| Cash | 2.90M | 3.72M | 4.47M | 5.72M | 5.91M |
| Total current liabilities | 96.13M | 90.41M | 71.53M | 96.29M | 140.14M |
| Current deferred revenue | - | - | 0.93M | 8.01M | 1.06M |
| Net debt | 124.12M | 131.33M | 176.75M | 259.39M | 272.94M |
| Short term debt | 11.01M | 11.13M | 5.28M | 3.25M | 3.25M |
| Short long term debt | 8.36M | 8.36M | 2.65M | 3.25M | 3.25M |
| Short long term debt total | 127.02M | 135.05M | 181.22M | 265.11M | 278.85M |
| Other stockholder equity | 76.09M | 73.87M | - | 69.75M | 68.06M |
| Property plant equipment | - | - | - | 57.36M | 71.42M |
| Total current assets | 270.72M | 246.44M | 258.17M | 341.05M | 375.29M |
| Net tangible assets | - | - | - | 215.47M | 20.90M |
| Net receivables | 82.01M | 73.01M | 81.14M | 95.86M | 132.41M |
| Long term debt | 114.28M | 120.38M | 170.48M | 253.65M | 266.79M |
| Inventory | 181.13M | 166.70M | 169.20M | 235.40M | 232.46M |
| Accounts payable | 52.96M | 58.07M | 49.84M | 69.69M | 114.63M |
| Common stock total equity | - | - | - | 69.75M | 68.06M |
| Retained earnings total equity | - | - | - | 145.72M | 129.79M |
| Non currrent assets other | 5.97M | 1.50M | -104.18M | -7.06M | 0.92M |
| Non current assets total | 206.77M | 210.86M | 232.66M | 241.34M | 249.29M |
| Capital lease obligations | 4.38M | 6.31M | 5.46M | 8.22M | 8.81M |
| Long term debt total | - | - | - | 253.65M | 266.79M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | - | -2.96M | 13.34M | -1.23M | -233.46M |
| Change to liabilities | - | - | - | -40.07M | 75.75M |
| Total cashflows from investing activities | -6.20M | -2.96M | 13.38M | -1.23M | -233.46M |
| Net borrowings | -6.62M | -44.21M | -84.62M | -14.00M | 269.37M |
| Total cash from financing activities | -10.91M | -50.55M | -88.21M | -18.08M | 265.89M |
| Change to operating activities | - | - | - | 1.30M | -7.51M |
| Net income | 22.27M | 11.39M | 10.43M | 20.46M | 20.56M |
| Change in cash | -0.82M | -0.75M | -1.25M | -0.19M | -22.44M |
| Begin period cash flow | 3.72M | 4.47M | 5.72M | 5.91M | 28.35M |
| End period cash flow | 2.90M | 3.72M | 4.47M | 5.72M | 5.91M |
| Total cash from operating activities | 16.30M | 52.76M | 73.58M | 19.12M | -54.88M |
| Depreciation | 9.85M | 10.25M | 10.98M | 12.32M | 11.34M |
| Other cashflows from investing activities | 0.37M | 1.70M | - | 5.47M | -212.41M |
| Dividends paid | 4.63M | 4.61M | 4.57M | 4.54M | 4.30M |
| Change to inventory | -14.43M | 2.50M | 60.03M | -4.99M | -114.23M |
| Change to account receivables | -9.98M | 3.50M | 17.22M | 28.22M | -41.94M |
| Sale purchase of stock | -0.20M | 0.00M | 83.64M | 0.46M | 0.82M |
| Other cashflows from financing activities | -0.27M | -2.33M | 0.98M | 37.95M | 306.63M |
| Change to netincome | - | - | - | 1.49M | 3.33M |
| Capital expenditures | 6.58M | 4.66M | 3.92M | 6.70M | 21.05M |
| Change receivables | - | - | - | 28.22M | -41.94M |
| Cash flows other operating | - | - | - | 0.83M | -10.36M |
| Cash and cash equivalents changes | - | - | - | -0.19M | -22.44M |
| Change in working capital | -23.98M | 17.24M | 51.30M | -16.00M | -90.78M |
| Stock based compensation | 1.62M | 1.29M | 1.24M | 1.23M | 1.26M |
| Other non cash items | 4.20M | 10.02M | 0.15M | 3.32M | 0.72M |
| Free cash flow | 9.72M | 48.10M | 69.66M | 12.42M | -75.93M |
Sector: Consumer Cyclical Industry: Footwear & Accessories
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| RCKY Rocky Brands Inc |
1.95 3.96% |
51.22 | 11.23 | 11.72 | 0.63 | 1.23 | 0.90 | 8.29 |
| NKE Nike Inc |
0.43 1.11% |
39.10 | 31.59 | 32.68 | 3.59 | 13.23 | 3.66 | 28.05 |
| ADDDF Adidas AG |
0.01 0.01% |
187.01 | 18.41 | 11.59 | 1.12 | 4.23 | 1.13 | 8.94 |
| ADDYY Adidas AG ADR |
2.58 2.75% |
96.31 | 18.35 | 11.53 | 1.10 | 4.21 | 1.13 | 8.94 |
| ASCCY Asics Corp ADR |
0.05 0.16% |
30.68 | 33.36 | 29.24 | 0.03 | 12.03 | 4.01 | 19.16 |
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
39 East Canal Street, Nelsonville, OH, United States, 45764
740 753 1951
2200
| Name | Title | Year Born |
|---|---|---|
| Mr. Jason S. Brooks | Pres, CEO & Chairman | 1972 |
| Mr. Thomas D. Robertson CPA, CPA | Exec. VP, CFO, COO & Treasurer | 1985 |
| Mr. Richard Simms | Pres of Operations | 1974 |
| Mr. Byron Wortham | Pres of Core Brand Sales, Marketing & P.D | 1967 |
| Mr. Curtis A. Loveland Esq. | Assistant Sec. & Independent Director | 1947 |
| Mr. Jeff Stern | Sr. VP of Sales & Operations Lehigh | NA |
| Jeremy D. Siegfried | Sec. | NA |
| Mr. Scott Jenkins | VP of Women Occupational Bus. Devel. | NA |
| Ms. Mary Lorenz | VP of Strategy Execution & Process Improvement | NA |
| Mr. Mark Dean | VP of Commercial Military Division | NA |
Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
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Basic Materials
-0.09%
Communication Services
+0.21%
Consumer Cyclical
+1.14%
Consumer Defensive
+0.88%
Energy
-2.61%
Financial Services
+0.70%
Financials
+0.41%
Healthcare
-0.75%
Industrials
+0.35%
Real Estate
+0.57%
Technology
-1.17%
Utilities
+0.05%
Note: Daily price change (%) by sector excluding stocks with +/-90% daily price change. Companies above $500 million market capitalization are considered.
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