Director Noel Bertram Watson of Affirm Holdings, Inc. filed a Form 4 on November 13, 2026, disclosing the sale of 2,000 shares of Class A Common Stock on November 10, 2026, under a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Noel Bertram Watson, a director of Affirm Holdings, Inc. (NASDAQ:AFRM)
  • Transaction: Disposition (code S) of 2,000 shares of Class A Common Stock on November 10, 2026
  • Sale price: $66.9 per share
  • Remaining ownership: 32,076 shares of Class A Common Stock beneficially owned directly following the transaction
  • Trading plan: Sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025
  • Filing date: November 13, 2026, signed by Josh Samples as Attorney-in-Fact

Watson's November 10 Sale of Affirm Class A Shares Under 10b5-1 Plan

According to the filing, Noel Bertram Watson, identified as a director of Affirm Holdings, Inc., disposed of 2,000 shares of Class A Common Stock on November 10, 2026, at a price of $66.9 per share. The transaction is recorded with code "S," indicating a sale in the open market. The filing was submitted to the SEC on November 13, 2026.

The filing discloses that the sales were executed pursuant to a Rule 10b5-1 trading plan that Watson adopted on December 2, 2025. Such plans are pre-scheduled arrangements established at a time when the insider is not in possession of material nonpublic information. The form also notes that the box indicating a transaction made pursuant to a Rule 10b5-1(c) plan was checked. Following the reported transaction, Watson directly holds 32,076 shares of Class A Common Stock, according to the filing. No derivative securities transactions were reported in Table II.

The Form 4 was signed by Josh Samples as Attorney-in-Fact on November 13, 2026. No amendment date was indicated, suggesting this is an original filing. The filing lists Watson's address as c/o Affirm Holdings, Inc., 221 Main St., Floor 6, San Francisco, California 94105.

What Was Disclosed

The filing reports a single open-market sale of 2,000 shares of Affirm Holdings Class A Common Stock by director Noel Bertram Watson on November 10, 2026, at $66.9 per share, executed under a Rule 10b5-1 plan adopted December 2, 2025, leaving Watson with 32,076 shares directly held.