A Form 4 filed with the SEC on August 14, 2026, discloses that Noel Bertram Watson, a director of Affirm Holdings, Inc. (NASDAQ:AFRM), sold 2,000 shares of Class A Common Stock on August 12, 2026, under a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Noel Bertram Watson, listed as a Director of Affirm Holdings, Inc.
  • Shares sold: 2,000 shares of Class A Common Stock disposed of (transaction code S) on August 12, 2026.
  • Sale price: $77.86 per share, according to the filing.
  • Post-transaction ownership: Watson directly beneficially owned 34,076 shares of Class A Common Stock following the reported transaction.
  • 10b5-1 plan: The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025.
  • Filing signed: Josh Samples, Attorney-in-Fact, signed the form on August 14, 2026.

Director Share Sale Details for Affirm Holdings

According to the Form 4 filing, Noel Bertram Watson, who is identified as a Director of Affirm Holdings, Inc., disposed of 2,000 shares of the company's Class A Common Stock on August 12, 2026. The transaction was recorded under transaction code "S," indicating an open-market sale, at a price of $77.86 per share. The filing notes that ownership of the sold shares was held directly.

The filing states that "the sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025." A Rule 10b5-1 plan allows corporate insiders to establish pre-scheduled trading arrangements at a time when they are not in possession of material non-public information. The filing also carries a separate check-box confirmation that the transaction was made pursuant to such a contract, instruction, or written plan.

Following the reported transaction, Watson's direct beneficial ownership of Affirm Holdings Class A Common Stock stood at 34,076 shares, as disclosed in the filing. No derivative securities transactions were reported in Table II of the form. The Form 4 was filed as a single-person report and does not reflect any joint or group filing.

What Was Disclosed

The filing discloses the sale of 2,000 shares of Affirm Holdings Class A Common Stock by Director Noel Bertram Watson on August 12, 2026, at $77.86 per share under a pre-adopted Rule 10b5-1 plan, with 34,076 shares remaining in direct beneficial ownership.