Wayfair Inc. officer Jonathan Blotner filed a Form 144 notice on October 29, 2026, proposing the sale of 500 shares of Wayfair Class A common stock on NYSE under Rule 144 of the Securities Act of 1933.

Key Highlights

  • Proposed sale: 500 Class A shares with an aggregate market value of $60,000.00, according to the filing.
  • Source of shares: The 500 shares were acquired on October 1, 2025, through restricted stock vesting, with compensation listed as the nature of payment.
  • Approximate sale date: October 29, 2026, through Fidelity Brokerage Services LLC, 900 Salem Street, Smithfield, RI 02917.
  • Shares outstanding: The filing lists 115,990,166 Class A shares outstanding at the time of notice.
  • Rule 10b5-1 plan: The filing indicates a trading plan or instruction was adopted on June 8, 2026.
  • Prior three-month sales: Blotner sold 6,968 shares on September 8, 2026 (gross proceeds $698,332.96); 6,056 shares on October 2, 2026 (gross proceeds $630,611.28); and 546 shares on October 15, 2026 (gross proceeds $60,060.00).

Wayfair Officer Blotner Files Proposed Class A Share Sale Notice

According to the Form 144 filed with the U.S. Securities and Exchange Commission, Jonathan Blotner, identified as an officer of Wayfair Inc. (NYSE:W), is proposing to sell 500 shares of the company's Class A common stock. The filing lists an aggregate market value of $60,000.00 for the proposed sale and identifies Fidelity Brokerage Services LLC as the executing broker.

The filing states that the 500 shares subject to the proposed sale were acquired on October 1, 2025, through restricted stock vesting from the issuer, with compensation noted as the nature of payment. Blotner's address is listed as 4 Copley Place, Boston, Massachusetts 02116, which matches the issuer's address of record. The filing was signed by Daniel Tucci as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for Jonathan Blotner.

In the section covering securities sold during the past three months, the filing discloses three prior Class A share sales by Blotner: 6,968 shares on September 8, 2026, generating gross proceeds of $698,332.96; 6,056 shares on October 2, 2026, generating gross proceeds of $630,611.28; and 546 shares on October 15, 2026, generating gross proceeds of $60,060.00. The filing notes a Rule 10b5-1 plan adoption date of June 8, 2026.

What Was Disclosed

Wayfair officer Jonathan Blotner filed a Rule 144 notice proposing to sell 500 Class A shares valued at $60,000.00, acquired via restricted stock vesting on October 1, 2025, with the proposed sale dated October 29, 2026, on NYSE.