CarGurus, Inc. Chief Marketing Officer Dafna Sarnoff filed a Form 4 on August 14, 2026, disclosing the sale of 17,151 shares of Class A Common Stock on August 13, 2026, pursuant to a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Dafna Sarnoff, Chief Marketing Officer of CarGurus, Inc.
  • Shares sold: 17,151 shares of Class A Common Stock disposed of on August 13, 2026
  • Sale price: $37 per share
  • Remaining ownership: 109,668 shares of Class A Common Stock held directly following the transaction
  • Trading plan: The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person
  • Filing date: August 14, 2026, signed by Suzanne Murray as attorney-in-fact

CarGurus CMO Sarnoff Discloses Share Disposal Under Pre-Planned Trading Program

According to the Form 4 filed with the U.S. Securities and Exchange Commission, Dafna Sarnoff, the Chief Marketing Officer of CarGurus, Inc. (NASDAQ:CARG), sold 17,151 shares of the company's Class A Common Stock on August 13, 2026, at a price of $37 per share. The filing indicates the transaction was a direct disposition, coded "S" in Table I of the form.

The filing notes that "this sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person," as stated in the explanation of responses. Rule 10b5-1 plans allow corporate insiders to establish pre-scheduled trading arrangements at a time when they are not in possession of material nonpublic information, providing an affirmative defense under SEC rules. The form also indicates, via a checked box, that the transaction was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Following the reported sale, Sarnoff directly held 109,668 shares of Class A Common Stock, according to the filing. No derivative securities transactions were reported in Table II of the form. The Form 4 was signed by Suzanne Murray as attorney-in-fact and filed on August 14, 2026.

What Was Disclosed

The filing disclosed the sale of 17,151 shares of CarGurus Class A Common Stock by the company's Chief Marketing Officer at $37 per share on August 13, 2026, under a pre-established Rule 10b5-1 trading plan, leaving the officer with 109,668 directly held shares.