Joshua Allen Franks, Senior Vice President of Operations at e.l.f. Beauty, Inc. (NYSE:ELF), filed a Form 4 on September 3, 2026, reporting the sale of 5,512 shares of common stock on September 1, 2026.

Key Highlights

  • Shares sold: Franks disposed of 5,512 shares of e.l.f. Beauty common stock ($0.01 par value) on September 1, 2026.
  • Sale price: The shares were sold at $110 per share.
  • 10b5-1 plan: The transaction was made pursuant to a trading plan adopted by Franks on March 3, 2026.
  • Remaining ownership: Following the sale, Franks beneficially owns 138,797 shares directly.
  • RSUs included: The post-transaction total includes 66,981 restricted stock units.
  • Role: Franks is identified in the filing as SVP, Operations of e.l.f. Beauty, Inc.

e.l.f. Beauty SVP Operations Reports Planned Share Disposal

According to the Form 4 filed with the U.S. Securities and Exchange Commission, Joshua Allen Franks, SVP of Operations at e.l.f. Beauty, Inc., disposed of 5,512 shares of the company's common stock on September 1, 2026, at a price of $110 per share. The filing indicates the transaction was executed under a Rule 10b5-1(c) trading plan that Franks adopted on March 3, 2026.

The filing discloses that, following the reported transaction, Franks directly holds 138,797 shares of e.l.f. Beauty common stock. The filing notes that this total includes 66,981 restricted stock units. The form was signed by Scott K. Milsten as attorney-in-fact for Joshua Allen Franks and was filed on September 3, 2026.

No derivative securities transactions were reported in Table II of the filing. The form was filed by one reporting person and is not an amendment to a prior filing.

What Was Disclosed

The filing reports a single disposition of 5,512 shares of e.l.f. Beauty common stock by SVP of Operations Joshua Allen Franks on September 1, 2026, at $110 per share, under a pre-established 10b5-1 trading plan, leaving Franks with 138,797 shares beneficially owned.