Etsy, Inc. director Fred Wilson filed a Form 144 notice of proposed sale on October 29, 2026, disclosing plans to sell 28,527 shares of Etsy common stock through UBS Financial Services Inc.

Key Highlights

  • Seller and role: Fred Wilson, a director of ETSY, Inc., is the person for whose account the securities are to be sold.
  • Shares proposed for sale: 28,527 shares of Etsy common stock, with an aggregate market value of $2,607,204.
  • Broker: UBS Financial Services Inc., 1000 Harbor Blvd, 3rd Floor, Weehawken, NJ 07086, is named as the executing broker.
  • Acquisition sources: The shares derive from an RSU vest on 06/15/2022 (1,329 shares), a stock option exercise on 10/29/2026 (12,544 shares), and a second stock option exercise on 10/29/2026 (14,654 shares), all acquired from the issuer.
  • Shares outstanding: 86,205,886 shares of Etsy common stock were reported outstanding at the time of filing.
  • Approximate date of sale: October 29, 2026, on the NYSE.
  • Prior three-month sales: The filing reports nothing to report for securities sold during the past three months.

Fred Wilson's Proposed Rule 144 Sale of Etsy Common Stock

According to the filing, Fred Wilson, identified as a director of ETSY, Inc. (NYSE:ETSY), submitted a Form 144 notice dated October 29, 2026, notifying the SEC of a proposed sale of 28,527 shares of Etsy common stock. The aggregate market value of the shares proposed to be sold is listed as $2,607,204. The filing names UBS Financial Services Inc. as the broker through which the sale is to be executed, with the approximate sale date given as October 29, 2026.

The filing discloses three distinct acquisition transactions underlying the shares to be sold. First, 1,329 shares were acquired on June 15, 2022, through an RSU vest from the issuer, with no cash payment made. Second, 12,544 shares were acquired on October 29, 2026, via a stock option exercise from the issuer, paid in cash. Third, 14,654 shares were acquired on October 29, 2026, via a separate stock option exercise from the issuer, also paid in cash. A remark in the filing states: "Stock being sold is partially the result of RSU vesting events where no cash compensation was paid."

The filing reports that no sales of Etsy securities were made by Wilson during the three months prior to this notice. The total shares of Etsy common stock outstanding are listed as 86,205,886. The form was signed by Joseph Cassidy, for UBS Financial Services Inc., as attorney-in-fact for Fred Wilson.

What Was Disclosed

Etsy director Fred Wilson filed a Form 144 on October 29, 2026, proposing to sell 28,527 shares of Etsy common stock with an aggregate market value of $2,607,204, derived from RSU vesting and stock option exercises, with no sales reported in the prior three months.