William B. Cyr, Chief Executive Officer and Director of Freshpet, Inc. (NASDAQ:FRPT), filed a Form 4 on August 19, 2026, reporting option exercises and subsequent common stock sales that took place on August 17, 2026, pursuant to a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Option exercises: Cyr exercised options to acquire 62,369 shares directly and additional shares across three indirect holdings, all at an exercise price of $10.23 per share.
  • Direct share sale: 41,022 shares of common stock were sold directly at a weighted average price of $72.86, with individual transactions ranging from $72.755 to $72.870.
  • Indirect share sales: A combined 3,045 shares were sold across three indirect accounts at $72.41 per share each.
  • Remaining direct holdings: Following the transactions, Cyr directly held 267,152 shares of common stock and 243,548 options to purchase common stock.
  • Trading plan: All sales were made under a Rule 10b5-1 plan adopted by Cyr on November 5, 2025.
  • Options origin: The exercised options were issued under Freshpet's 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020, with an expiration date of September 6, 2026.

Freshpet CEO Reports Multi-Account Option Exercises and Stock Sales on August 17, 2026

According to the filing, Cyr exercised options across four separate ownership accounts on August 17, 2026. Directly, he exercised options covering 62,369 shares, bringing his direct common stock holdings to 308,174 shares before the subsequent sale. Three indirect accounts also participated: his spouse's account saw 4,620 shares acquired via option exercise; the Irrevocable Spousal Trust for Linda W. Cyr acquired 9,030 shares; and the Linda W. Cyr 2020 Irrevocable Trust for Descendants acquired 7,981 shares. All exercises were at $10.23 per share, the stated conversion price of the options under Freshpet's 2014 Omnibus Incentive Plan.

Following the exercises, the filing reports that Cyr sold 41,022 shares directly at a weighted average price of $72.86, with individual transactions completed in a range from $72.755 to $72.870. The three indirect accounts each recorded additional sales: 651 shares by spouse, 1,271 shares by the Irrevocable Spousal Trust for Linda W. Cyr, and 1,123 shares by the Linda W. Cyr 2020 Irrevocable Trust for Descendants, all at $72.41 per share. After all transactions, the filing shows direct common stock ownership of 267,152 shares. Remaining options directly held stood at 243,548, while indirect option holdings were 18,040 by spouse, 35,260 by the Irrevocable Spousal Trust for Linda W. Cyr, and 31,152 by the Linda W. Cyr 2020 Irrevocable Trust for Descendants, according to the filing.

The filing states that all sales were effected pursuant to a Rule 10b5-1 trading plan that Cyr adopted on November 5, 2025. Freshpet, Inc. is a pet food company whose shares trade on NASDAQ. The filing notes that Cyr has undertaken to provide full information on shares sold at each price within the reported range to Freshpet, its security holders, or SEC staff upon request.

What Was Disclosed

The filing disclosed option exercises and common stock sales by Freshpet's CEO on August 17, 2026, across direct and indirect accounts, all conducted under a pre-adopted Rule 10b5-1 plan. Remaining beneficial ownership figures for both common stock and options were reported for each account.