Norman P. Taffe, President Generac Home at Generac Holdings Inc., filed a Form 4 on September 18, 2026, disclosing transactions in common stock and stock options executed on September 17, 2026, pursuant to a Rule 10b5-1(c) trading plan.
Key Highlights
- Option exercise: Taffe exercised 150 stock options (transaction code M) at an exercise price of $119.54 per share on September 17, 2026.
- Share sale: Taffe sold 150 shares of common stock (transaction code S) at $229.50 per share on the same date.
- Post-transaction ownership: Following the sale, Taffe directly owns 11,276 shares of common stock.
- Remaining options: Taffe holds 2,120 stock options with an exercise price of $119.54 and an expiration date of March 1, 2033.
- 10b5-1 plan: Both transactions were made pursuant to a Rule 10b5-1(c) plan adopted on March 6, 2026.
Taffe's September 2026 Option Exercise and Stock Sale at Generac Holdings
According to the filing, Norman P. Taffe, serving as President Generac Home at Generac Holdings Inc. (NYSE:GNRC), reported two transactions on September 17, 2026. In the first, he exercised 150 stock options at an exercise price of $119.54 per share, which brought his directly held common stock total to 11,426 shares following that exercise. In the second transaction, he disposed of 150 shares of common stock at a price of $229.50 per share, reducing his directly held position to 11,276 shares.
The filing notes that both transactions were conducted under a Rule 10b5-1(c) plan, with an adoption date of March 6, 2026. The Form 4 also indicates that the "Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan" box was checked, consistent with that plan designation.
In Table II, the filing reports that Taffe holds 2,120 stock options (right to buy) with a conversion or exercise price of $119.54 and an expiration date of March 1, 2033. The filing states that the grant "has a graded vesting schedule" and that the "date exercisable will vary for each vesting tranche." The price of the derivative security is listed as $0. The Form 4 was signed by Raj Kanuru as Attorney in Fact and filed on September 18, 2026.
What Was Disclosed
The filing discloses the exercise of 150 stock options at $119.54 and the sale of 150 common shares at $229.50 by a Generac Holdings officer on September 17, 2026, both under a pre-established 10b5-1 trading plan, leaving the officer with 11,276 directly held shares.




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