Graf Global Corp. filed a Form 425 on November 2, 2026, disclosing transcripts of two interviews given by BIG3 HoldCo LLC executive officer O'Shea Jackson ("Ice Cube") on October 30, 2026, one with NYSE and one with Bloomberg The Close, discussing the pending SPAC merger and the BIG3 basketball league's business outlook.
Key Highlights
- Filing party: Graf Global Corp. filed pursuant to Rule 425 under the Securities Act of 1933 and Rule 14a-12 under the Securities Exchange Act of 1934, with BIG3 HoldCo LLC as the subject company (Commission File No. 001-42142).
- Business Combination Agreement: The agreement, dated June 12, 2026, involves Graf Global Corp., BIG3 HoldCo LLC, and Halfcourt Holdco, Inc., among other parties, according to the filing.
- Expected closing timeline: Ice Cube stated in the Bloomberg interview, "We expect it to close end of the year, maybe early next year, very early next year."
- Current trading ticker: Ice Cube referenced the ticker as "T-O-N-T, stands for 3-on-3," noting that investors can currently invest through that symbol.
- CBS media partnership: According to the filing, the BIG3 has been with CBS for six years under one-year contracts, and the league is described as being "in talks with a few different people" regarding a larger media rights deal.
- Audience comparison: Ice Cube stated the BIG3 is "doing better than MLS regular season" and "better than the NHL regular season" in viewership metrics, and referenced CBS viewership averaging around 500,000 and social media impressions tracking above a million.
- Historical claim: The NYSE interview describes the BIG3 as set to "become the first publicly traded professional sports league in US history."
Graf Global Discloses BIG3 Promotional Interviews Ahead of SPAC Merger
Graf Global Corp. submitted a Form 425 filing dated November 2, 2026, attaching transcripts of two separate television interviews conducted on October 30, 2026, by O'Shea Jackson, known as Ice Cube, who is identified in the filing as an executive officer of BIG3 HoldCo LLC. The interviews appeared on NYSE and Bloomberg The Close. The filing was made pursuant to Rule 425 under the Securities Act of 1933 and deemed filed under Rule 14a-12 of the Securities Exchange Act of 1934, with BIG3 HoldCo LLC listed as the subject company.
In the NYSE interview, Ice Cube described the rationale for going public, saying the goal was to give the public "an opportunity to grow with us" and to participate in "the upside of the league." He discussed 3-on-3 basketball as "the most played form of basketball in the world" and outlined international expansion ambitions, including discussions with an "East Asian Super League about starting a BIG3 Asia" and prior games played in London and Toronto. He also noted that the BIG3 has maintained one-year CBS contracts intentionally, anticipating a larger future media deal.
In the Bloomberg The Close interview, Ice Cube addressed the league's financial history, stating the BIG3 has been "cash-constrained" and operating "in a bare-bones type way." He attributed slower investor interest partly to COVID-19's impact on the league during its third year and to general investor wariness around newer sports leagues. He characterized the league's position as ready to scale, saying "the only thing that's been really holding us back is not being able to make some of the moves that we need to make because of cash flow." The filing presents these statements as the company's own characterizations and is subject to its accompanying cautionary language.
What Was Disclosed
Graf Global Corp. filed transcripts of two October 30, 2026, interviews by BIG3 HoldCo LLC's Ice Cube discussing the pending SPAC merger, the league's media strategy, international expansion plans, and audience metrics, as required communications under securities rules.



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