A Form 4 filed with the SEC on September 1, 2026, reports that Elisa Steele, a director of JFrog Ltd. (NASDAQ:FROG), disposed of 554 ordinary shares on August 28, 2026, pursuant to a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Elisa Steele, identified as a Director of JFrog Ltd.
  • Shares sold: 554 ordinary shares disposed of (transaction code S) on August 28, 2026.
  • Sale price: $103.41 per share, as reported in the filing.
  • Remaining holdings: 23,750 ordinary shares held directly following the transaction.
  • Trading plan: Sales were made under a Rule 10b5-1 plan adopted by Steele on May 29, 2026.
  • Filing signed: Shanti Ariker signed the form pursuant to a Power of Attorney on September 1, 2026.

Elisa Steele's Share Disposal Under Rule 10b5-1 Plan at JFrog

According to the filing, Elisa Steele, a director at JFrog Ltd., sold 554 ordinary shares on August 28, 2026, at a price of $103.41 per share. The transaction is recorded as a disposal (code S) of directly held securities in Table I of the Form 4. Following the transaction, Steele directly beneficially owned 23,750 ordinary shares, as reported in the filing.

The filing notes in its explanation of responses that "the sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026." Rule 10b5-1 plans allow corporate insiders to establish pre-scheduled trading arrangements at a time when they are not aware of material nonpublic information. The Form 4 checkbox indicating the transaction was made pursuant to such a plan is marked accordingly.

No derivative securities transactions were reported in Table II of the filing. The form was filed by one reporting person and was signed by Shanti Ariker pursuant to a Power of Attorney on September 1, 2026, the same date as the filing.

What Was Disclosed

JFrog Ltd. director Elisa Steele reported the sale of 554 ordinary shares at $103.41 each on August 28, 2026, under a pre-adopted Rule 10b5-1 plan, leaving her with 23,750 directly held ordinary shares.