Visa Inc. officer Julie B. Rottenberg filed a Form 144 notice of proposed sale of 1,867 shares of Visa common stock, with a notice date of November 9, 2026, through Merrill Lynch under a Rule 10b5-1 trading plan adopted on June 1, 2026.
Key Highlights
- Proposed sale: 1,867 shares of Visa Inc. common stock with an aggregate market value of $789,741.00.
- Acquisition method: Shares to be sold were acquired on November 9, 2026, via exercise of employee stock options through a broker-assisted cashless sale.
- Exchange and shares outstanding: The securities are listed on the NYSE; 1,724,473,215 shares were reported outstanding.
- 10b5-1 plan: The sale is made pursuant to a Rule 10b5-1 trading plan adopted on June 1, 2026.
- Prior sales in past 3 months: Rottenberg sold 2,027 shares on July 2, 2026 (gross proceeds $729,720.00), 2,028 shares on August 31, 2026 (gross proceeds $773,377.80), and 1,867 shares on September 9, 2026 (gross proceeds $687,690.78).
- Broker: Merrill Lynch, 225 Liberty Street, Floor 37, New York, NY 10281.
Rottenberg's Proposed Visa Share Sale Under Rule 144
According to the filing, Julie B. Rottenberg, identified as an officer of Visa Inc. (NYSE:V), submitted a Form 144 notice on November 9, 2026, disclosing a proposed sale of 1,867 shares of Visa common stock. The aggregate market value of the proposed sale was listed as $789,741.00. The shares were acquired on November 9, 2026, through the exercise of employee stock options, with payment described as a broker-assisted cashless sale. Merrill Lynch is listed as the broker for the transaction.
The filing notes that the sale is being conducted under a Rule 10b5-1 trading plan, with the plan adoption date recorded as June 1, 2026. By signing the form with a 10b5-1 plan date indicated, the filing states that the person represented she did not know any material adverse information regarding Visa's current and prospective operations as of the plan adoption date that had not been publicly disclosed.
The filing also discloses Rottenberg's sales during the prior three months. These included 2,027 shares sold on July 2, 2026, with gross proceeds of $729,720.00; 2,028 shares sold on August 31, 2026, with gross proceeds of $773,377.80; and 1,867 shares sold on September 9, 2026, with gross proceeds of $687,690.78. All prior sales were also in Visa common stock. The total shares outstanding of Visa common stock were reported as 1,724,473,215.
What Was Disclosed
Visa officer Julie B. Rottenberg filed a Form 144 on November 9, 2026, proposing to sell 1,867 shares of Visa common stock valued at $789,741.00 via Merrill Lynch, acquired through a stock option exercise under a Rule 10b5-1 plan adopted June 1, 2026.




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