Massimo Group (NASDAQ:MAMO) filed an 8-K press release on November 3, 2026, announcing the official launch of its 2027 Warrior 1500XD and Sentinel 1500 HVAC Crew UTVs at the 2026 SEMA Show in Las Vegas.

Key Highlights

  • New 1,499cc platform: Both the Warrior 1500XD and Sentinel 1500 HVAC Crew are built around a new 1,499cc inline four-cylinder engine.
  • Early dealer interest: At Equip Exposition in October 2026, the company generated more than 100 prospective dealer leads.
  • Pre-order estimate: The company currently estimates initial pre-order demand exceeding 100 units across the Warrior and Sentinel models, though these do not constitute confirmed purchase orders or binding commitments.
  • SEMA Show scale: The 2026 SEMA Show is expected to bring together more than 153,000 industry participants, including more than 70,000 buyers and decision-makers, from more than 140 countries and regions.
  • Additional variants planned: The company is developing additional 1500 Series configurations, including a Warrior HVAC model, a value-oriented non-HVAC base model, and two-door variants.
  • Booth location: Massimo will exhibit at Booth #56217 at the Las Vegas Convention Center, November 3-6, 2026.

Massimo's 1500 Series Debut at SEMA Following Equip Exposition Soft Launch

According to the filing, Massimo Group officially launched the 2027 Warrior 1500XD and Sentinel 1500 HVAC Crew at the 2026 SEMA Show after a soft launch at Equip Exposition in October 2026. The company disclosed that it generated more than 100 prospective dealer leads at Equip Exposition and currently estimates initial pre-order demand exceeding 100 units across both models. The filing cautions that such estimates are based on dealer discussions, field sales feedback, and management assumptions, and "do not constitute confirmed purchase orders, binding commitments or recognized revenue."

The Warrior 1500XD, according to the filing, features all-metal body construction, 29-inch all-terrain tires, a 10-inch touchscreen display, full-size crew seating, and an integrated onboard cooler, all paired with the 1,499cc inline four-cylinder engine. The Sentinel 1500 HVAC Crew is described as a premium all-season configuration with a fully enclosed cab, integrated heating and air conditioning, heated and cooled seating, an integrated cooler, and a four-door crew layout. The company disclosed plans to target recreational, agricultural, commercial, fleet, and government applications with the new platform.

The filing noted that more than 70% of SEMA attendees are described as owners, C-suite executives, or senior management. Massimo management is scheduled to meet with industry media, including Powersports Business, Dealernews, and SEMA media, during the show. Chief Executive Officer Quenton Petersen was quoted in the filing stating that SEMA Show "puts our products and our company in front of tens of thousands of industry decision-makers." The filing also noted that approximately 2,600 media and content creators are expected to attend the show.

What Was Disclosed

Massimo Group announced the official SEMA Show launch of two new 1,499cc UTV models, disclosed early dealer lead and pre-order estimates from Equip Exposition, outlined planned additional 1500 Series configurations, and described its scheduled media and partner meetings at the November 3-6, 2026 event.