Amy Kuanling Yeh, Chief Technology Officer of MediaAlpha, Inc., filed a Form 4 on November 3, 2026, disclosing two open-market sales of Class A Common Stock totaling 50,000 shares on October 30 and November 2, 2026.

Key Highlights

  • First sale: 25,000 shares of Class A Common Stock sold on October 30, 2026, at a weighted-average price of $14.4724 per share, with individual transaction prices ranging from $14.37 to $14.585.
  • Second sale: 25,000 shares sold on November 2, 2026, at a weighted-average price of $14.9083 per share, with prices ranging from $14.86 to $14.97.
  • Remaining holdings: Following both transactions, Yeh directly beneficially owned 493,091 shares of Class A Common Stock.
  • Transaction codes: Both transactions were coded "S" (open-market sale) with direct ownership form.
  • Issuer and exchange: MediaAlpha, Inc. trades under the ticker MAX; the filing does not specify an exchange name in the ticker field, listing only [MAX].

MediaAlpha CTO Discloses Two-Day Share Sale in October and November 2026

According to the Form 4 filed with the U.S. Securities and Exchange Commission, Amy Kuanling Yeh, identified in the filing as Chief Technology Officer of MediaAlpha, Inc., reported two separate dispositions of Class A Common Stock. The filing covers transactions dated October 30 and November 2, 2026, and was signed by Jeffrey B. Coyne on November 3, 2026.

The first transaction, on October 30, 2026, involved the sale of 25,000 shares at a weighted-average price of $14.4724 per share. The filing notes this reflects sales made in multiple transactions at prices ranging from $14.37 to $14.585 per share. Following that sale, Yeh's direct beneficial ownership stood at 518,091 shares. The second transaction, on November 2, 2026, was also a sale of 25,000 shares, at a weighted-average price of $14.9083, with individual prices ranging from $14.86 to $14.97 per share. After this second sale, her direct beneficial ownership decreased to 493,091 shares.

The filing states that Yeh "undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price" for both transactions. No derivative securities activity was reported in Table II. The filing does not indicate that either transaction was made pursuant to a Rule 10b5-1(c) plan, as the relevant checkbox was not marked.

What Was Disclosed

MediaAlpha's Chief Technology Officer disclosed two open-market sales of Class A Common Stock totaling 50,000 shares across two trading days in late October and early November 2026, reducing her direct beneficial ownership to 493,091 shares.