Steven Yi, an officer and director of MediaAlpha, Inc., filed a Form 144 notice on November 2, 2026, disclosing a proposed sale of 398,033 shares of MediaAlpha common stock through Charles Schwab & Co., Inc.

Key Highlights

  • Proposed sale: 398,033 shares of MediaAlpha, Inc. common stock, with an aggregate market value of $5,883,366.00, according to the filing.
  • Seller: Steven Yi, identified in the filing as both an officer and a director of MediaAlpha, Inc.
  • Approximate sale date: November 2, 2026, through broker Charles Schwab & Co., Inc., Westlake, TX.
  • Shares outstanding: 50,903,805 shares of common stock outstanding, as stated in the filing.
  • Acquisition: The shares were acquired on July 30, 2022, through a restricted stock lapse, classified as equity compensation, according to the filing.
  • Rule 10b5-1 plan: The filing indicates a trading plan adoption date of March 12, 2026.
  • Recent prior sales: Steven Yi sold 72,000 shares on August 3, 2026 (gross proceeds $909,991.00); 48,000 shares on September 1, 2026 (gross proceeds $594,364.00); 24,000 shares on October 8, 2026 (gross proceeds $240,942.00); and 2,033 shares on October 9, 2026 (gross proceeds $22,337.00), as reported in the filing.

Steven Yi's Proposed Share Sale Under Rule 144 at MediaAlpha

According to the Form 144 filing submitted to the U.S. Securities and Exchange Commission on November 2, 2026, Steven Yi, who holds the roles of officer and director at MediaAlpha, Inc. (NYSE:MAX), proposes to sell 398,033 shares of the company's common stock. The filing lists an aggregate market value of $5,883,366.00 for the proposed sale, with Charles Schwab & Co., Inc. named as the executing broker. The filing notes that shares "were acquired and paid for 07/30/2022 through 08/15/2026 and may be sold over various dates."

The securities to be sold were acquired on July 30, 2022, through a restricted stock lapse transaction classified as equity compensation, with MediaAlpha, Inc. listed as the entity from which the shares were acquired, according to the filing. The filing also discloses that Yi adopted a Rule 10b5-1 written trading plan on March 12, 2026, which is the basis for the proposed sale.

The filing also details Yi's sales of MediaAlpha common stock over the prior three months: 72,000 shares sold on August 3, 2026 for gross proceeds of $909,991.00; 48,000 shares on September 1, 2026 for $594,364.00; 24,000 shares on October 8, 2026 for $240,942.00; and 2,033 shares on October 9, 2026 for $22,337.00. MediaAlpha, Inc. is headquartered at 700 South Flower Street, Suite 640, Los Angeles, California 90017, as stated in the filing.

What Was Disclosed

Steven Yi, an officer and director of MediaAlpha, Inc., filed notice of a proposed sale of 398,033 shares of common stock valued at $5,883,366.00, acquired via restricted stock lapse in 2022, under a Rule 10b5-1 plan adopted March 12, 2026.