Director Eugene Nonko filed a Form 144 notice of proposed sale with the SEC on November 2, 2026, disclosing plans to sell 632,572 shares of MediaAlpha, Inc. common stock on NYSE:MAX through Charles Schwab & Co., Inc.

Key Highlights

  • Proposed sale: 632,572 shares of MediaAlpha, Inc. common stock with an aggregate market value of $9,336,763.00, according to the filing.
  • Seller: Eugene Nonko, identified in the filing as a Director of MediaAlpha, Inc., with sales also attributed to O.N.E Holdings LLC.
  • Broker: Charles Schwab & Co., Inc., 3000 Schwab Way, Westlake, TX 76262, is named as the executing broker.
  • Shares outstanding: The filing lists 50,903,805 shares of common stock outstanding at the approximate date of sale, November 2, 2026.
  • Acquisition history: The shares were acquired via a capital contribution from MediaAlpha, Inc. on May 15, 2022 (451,479 shares) and a restricted stock lapse on April 30, 2023 (181,093 shares).
  • Rule 10b5-1 plan: The filing indicates a trading plan adoption date of March 3, 2026.
  • Prior sales: The filing discloses a series of sales between August 3, 2026 and October 28, 2026, across 32 transactions.

Eugene Nonko's Proposed Sale of MediaAlpha Common Stock Under Rule 144

According to the Form 144 filed on November 2, 2026, Eugene Nonko, a Director of MediaAlpha, Inc. (NYSE:MAX), proposed to sell 632,572 shares of the company's common stock. The aggregate market value of the shares to be sold is listed as $9,336,763.00, with 50,903,805 shares of common stock outstanding as of the approximate sale date. The filing notes that shares "may be acquired and sold over various dates" and that sales are conducted by "Eugene Nonko & O.N.E HOLDINGS LLC."

The filing identifies two acquisition events for the securities. On May 15, 2022, Nonko acquired 451,479 shares through a capital contribution from MediaAlpha, Inc. On April 30, 2023, an additional 181,093 shares were obtained through a restricted stock lapse, classified in the filing as equity compensation. The filing indicates that Nonko is relying on a Rule 10b5-1 written trading plan adopted on March 3, 2026.

The filing's three-month prior sales history section lists 32 separate transactions between August 3, 2026 and October 28, 2026. Share amounts per transaction ranged from 7,734 to 11,677 shares, with gross proceeds per transaction ranging from $78,219.00 to $154,996.00, as reported in the filing. The securities are to be sold through Charles Schwab & Co., Inc. on the NYSE.

What Was Disclosed

Eugene Nonko, a Director of MediaAlpha, Inc., filed a Form 144 notice on November 2, 2026, disclosing a proposed sale of 632,572 common shares valued at $9,336,763.00, with a Rule 10b5-1 plan adopted March 3, 2026 cited as the basis for the sale.