Omnicom Media, an Omnicom connected capability listed on NYSE:OMC, issued a press release on November 4, 2026 announcing that it had been designated a "Leader" in The Forrester Wave: Media Management Services, Q4 2026.

Key Highlights

  • Leader designation: Omnicom Media was one of three of the 12 evaluated providers to receive a "Leader" designation in the Forrester Wave report.
  • Highest possible scores: Omnicom Media received scores of 5 out of 5 across seven criteria in total, including data/marketing sciences, commerce media, media buying, principal-media buying, innovation, partner ecosystem, and global delivery strategy.
  • Billings scale: According to the filing, Omnicom Media manages more than $75 billion in billings and describes itself as the world's largest global media management group.
  • Retail media investment: The filing states Omnicom Media manages more than $10 billion in retail media investment.
  • Year-to-date new business: The filing reports Omnicom Media's year-to-date total reached more than $10 billion in billings won or retained through competitive pitches, including accounts such as The Coca-Cola Company, Adidas, CVS, Delta, Dyson, IBM, Novo Nordisk, Uber, and Xiaomi.
  • RECMA ranking: The filing states that Omnicom Media was again named the best performing global media group in RECMA's Network Diagnostics report, topping global and all regional rankings for the second consecutive report, with OMD topping the agency ranking for the 12th consecutive report.

Forrester Evaluation Findings and Omnicom Media's 2026 Performance

The Forrester Wave: Media Management Services, Q4 2026 assessed 12 providers across 19 criteria covering current offering and strategy, according to the filing. Omnicom Media received the highest possible score of 5 in four of 13 current-offering criteria, including data/marketing sciences, commerce media, media buying, and principal-media buying. Within the strategy category, it received top scores in three of six criteria: innovation, partner ecosystem, and global delivery strategy.

The filing quotes the Forrester evaluation as stating that Omnicom Media "translates partnerships into repeatable client value, including an industry-specialized agentic operating model codeveloped with Adobe and integrated into Omni, its proprietary marketing operating system," and that its "substantial AI investment demonstrates a commitment to innovation." The report further states, according to the filing, that "Omnicom excels at turning audience intelligence and data science into buying leverage and integrated execution" and that "the combination of Acxiom identity and Flywheel Commerce Cloud strengthens commerce media through unified data, SKU-level management, and sales attribution connected to compensation."

Beyond the Forrester recognition, the filing describes recent business momentum. In October alone, Omnicom Media reported winning North America media for The Coca-Cola Company, the EMEA media assignment for Lidl, the global assignment for Lavazza, and the L'Oreal business in the DACH region. The filing also notes new partner collaborations activated in 2026 with Google, Meta and Walmart, Pinterest, Roku and Amazon, Disney, Netflix, NBCUniversal, and Paramount.

What Was Disclosed

Omnicom Media disclosed its designation as a Leader in the Forrester Wave: Media Management Services, Q4 2026, alongside performance figures including billings scale, retail media investment, year-to-date new business wins, and RECMA ranking results.