Director Sean Davis Kell of Porch Group, Inc. filed a Form 4 on October 30, 2026, disclosing the sale of a combined 20,784 shares of common stock across two transactions on October 29 and October 30, 2026, completing and terminating a previously established Rule 10b5-1 trading plan.

Key Highlights

  • First transaction: 10,500 shares of common stock sold on October 29, 2026, at $20.00 per share, directly held.
  • Second transaction: 10,284 shares of common stock sold on October 30, 2026, at a weighted average price of $20.3025 per share, with individual transaction prices ranging from $20.00 to $20.50.
  • Plan completion: According to the filing, all 20,784 shares subject to the 10b5-1 Plan have been sold, and the plan has terminated in accordance with its terms.
  • Remaining ownership: Following both transactions, Kell directly beneficially owns 292,863 shares of common stock.
  • Plan purpose: The filing states the plan was established "to help satisfy tax obligations upon the vesting of shares received for service on the Company's board of directors."
  • Plan origin: The 10b5-1 Plan was entered into on August 25, 2025, and trading under it did not commence until at least 90 days following that date, according to the filing.

Porch Group Director Kell Completes 10b5-1 Plan Sales in Two-Day Transaction

Sean Davis Kell, identified in the filing as a director of Porch Group, Inc. (NASDAQ:PRCH), reported the disposition of common stock across two consecutive trading days. On October 29, 2026, Kell sold 10,500 shares at $20.00 per share, reducing his directly held position from 313,647 to 303,147 shares. The following day, October 30, 2026, an additional 10,284 shares were sold at a weighted average price of $20.3025, with individual sale prices ranging from $20.00 to $20.50 per share across multiple transactions, bringing his direct beneficial ownership to 292,863 shares.

Both sales were made pursuant to a Rule 10b5-1 trading plan that Kell entered into on August 25, 2025. The filing states the plan was originally scheduled to terminate on January 3, 2027, and was designed to cover the sale of up to an aggregate of 20,784 shares. With these two reported transactions, the filing notes that all shares subject to the plan have been sold and the plan has terminated ahead of its scheduled end date, in accordance with its terms. The transactions were marked with code "S" and carried the Rule 10b5-1(c) affirmative defense designation.

The filing was signed by Meghan Silver as attorney-in-fact for Sean Davis Kell and dated October 30, 2026. Kell's address listed in the filing is 411 First Avenue South, Suite 501, Seattle, Washington 98104. No derivative securities were reported in Table II of the filing.

What Was Disclosed

Director Sean Davis Kell disclosed the sale of 20,784 total shares of Porch Group common stock on October 29-30, 2026, under a 10b5-1 plan entered August 25, 2025, established to cover tax obligations on vested board service shares, leaving him with 292,863 shares directly held.