Matt Baer, Chief Executive Officer and Director of Stitch Fix, Inc. (NASDAQ:SFIX), filed a Form 4 on September 18, 2026, disclosing transactions in Class A Common Stock dated September 16, 2026, related to the vesting of Performance Stock Units.

Key Highlights

  • PSU conversion: 61,452 Performance Stock Units were converted (transaction code M) into 61,452 shares of Class A Common Stock on September 16, 2026.
  • Shares withheld for taxes: 115,062 shares of Class A Common Stock were disposed of (transaction code F) at $2.94 per share to satisfy tax withholding obligations tied to the vesting of PSUs and restricted stock units.
  • Resulting direct ownership: Following the transactions, Baer directly holds 1,956,130 shares of Class A Common Stock.
  • Remaining derivative securities: Baer holds 725,578 Performance Stock Units following the reported transaction.
  • Vesting schedule: According to the filing, 5/12 of the PSUs vested on December 17, 2025, with the remainder vesting in quarterly installments of 1/12 over the next 7 quarterly vesting dates.

Stitch Fix CEO Matt Baer: PSU Vesting Details and Ownership Changes

According to the Form 4 filing, Matt Baer, who serves as both Chief Executive Officer and Director of Stitch Fix, Inc., reported two transactions in Class A Common Stock on September 16, 2026. The first was the conversion of 61,452 Performance Stock Units into an equivalent number of shares of Class A Common Stock, recorded at a derivative price of $0. The filing notes that "each Performance Stock Unit ('PSU') represents a contingent right to receive one share of the Issuer's Class A Common Stock."

The second transaction involved the disposition of 115,062 shares at $2.94 per share. The filing states this "represents shares that have been withheld by the Company to satisfy tax withholding obligations in connection with the vesting of PSUs and restricted stock units." Following these two transactions, Baer's direct beneficial ownership in Class A Common Stock stood at 1,956,130 shares.

Regarding the Performance Stock Units, the filing explains that "the PSU performance condition has been achieved and will vest based upon the following service conditions: 5/12 vested on December 17, 2025 and the remainder will vest in quarterly installments of 1/12 over the next 7 quarterly vesting dates." After the reported conversion, Baer holds 725,578 Performance Stock Units directly. The Form 4 was signed by Casey O'Connor as Attorney-in-Fact for Matthew Baer and filed on September 18, 2026.

What Was Disclosed

The filing discloses the conversion of 61,452 PSUs into Class A Common Stock shares and the withholding of 115,062 shares at $2.94 to cover tax obligations, resulting in Baer holding 1,956,130 shares of Class A Common Stock and 725,578 remaining PSUs directly.