Strive, Inc. announced on July 27, 2026, that it has acquired 79 bitcoin during the week of July 20–24, 2026, at an average price of approximately $65,723 per bitcoin inclusive of fees and expenses. The purchase brings the company's total bitcoin holdings to 20,000 BTC, reflecting continued execution of its digital asset treasury strategy. The disclosure also includes updated positions across cash, preferred stock holdings, and share capitalization metrics as of July 24, 2026.

Key Points

  • NASDAQ: ASST (Class A common stock); NASDAQ: SATA (Variable Rate Series A Perpetual Preferred Stock)
  • Strive purchased 79 bitcoin between July 20–24, 2026, at an average price of approximately $65,723 per bitcoin, inclusive of fees and expenses
  • Company's total bitcoin holdings increased from 19,921 BTC to 20,000 BTC; cash and cash equivalents decreased to $154.0 million from $157.4 million as of July 24, 2026
  • Effective common shares outstanding rose to 84,099,973 from 83,669,973; assumed fully diluted shares increased to 86,694,972

Bitcoin Acquisition and Pricing Details

The filing discloses that Strive executed a bitcoin purchase during the five-day period spanning July 20 through July 24, 2026. The company acquired a total of 79 bitcoin at an average acquisition cost of approximately $65,723 per bitcoin, with all fees and expenses included in this per-unit figure. This addition raised the company's total bitcoin holdings from 19,921 BTC to 20,000 BTC, marking what the disclosure indicates was a planned expansion of its digital asset treasury position.

The decision to increase bitcoin holdings aligns with Strive's stated strategic focus on Bitcoin treasury strategies as referenced in the forward-looking statements section of the disclosure. The filing notes that management has previously identified risks associated with Bitcoin and other digital assets as part of its broader strategic implementation. The specific pricing achieved during this five-day window provides insight into the cost basis at which the company was willing to deploy additional capital into bitcoin during this period in 2026.

Cash Position and Liquidity Changes

Strive's cash and cash equivalents balance declined by $3.4 million during the period from July 17 to July 24, 2026, moving from $157.4 million to $154.0 million. This decrease reflects the company's use of cash reserves to fund the bitcoin acquisition during the reported five-day window. The deployment represents a deliberate capital allocation decision that prioritized digital asset accumulation over maintaining maximum liquidity at the reporting date.

The modest absolute decline in cash relative to the size of the bitcoin purchase indicates that Strive may have utilized leverage, previously accumulated bitcoin, or other funding mechanisms beyond its immediate cash reserves to complete the acquisition. The company did not disclose the precise funding sources or methods used to acquire the 79 bitcoin. Investors monitoring Strive's liquidity position may note that the company maintained approximately $154.0 million in cash and cash equivalents as of the latest reported date, which the filing characterizes as cash equivalents without further specification of composition.

STRC Stock Valuation and Holdings

The disclosure includes updated information regarding Strive's holdings of Variable Rate Series A Perpetual Stretch Preferred Stock of Strategy Inc., referred to as STRC Stock. As of July 24, 2026, the fair value of these holdings was reported at $43.879 million, an increase of $808,000 from the $43.071 million valuation as of July 17, 2026. The number of STRC shares held remained unchanged at 505,000 throughout this period.

The increase in fair value without a change in share count suggests that Strive's STRC Stock holdings benefited from mark-to-market adjustments during the reporting period. This appreciation in a separate strategic investment position may provide some offset to the capital deployed toward bitcoin acquisition. The filing does not elaborate on the nature of the relationship between Strive and Strategy Inc., or on the underlying factors driving the change in fair value of these preferred shares during the five-day window.

Expansion of Class A Common Stock Outstanding

Strive's Class A common stock shares outstanding increased from 73,869,961 to 74,307,438 between July 17 and July 24, 2026, representing an addition of 437,477 shares. The disclosure notes that these figures include shares sold through 4:00 p.m. Eastern Standard Time, which will be issued on the following business day. This expansion of Class A shares reflects either the company's offering activities or the exercise of existing equity awards during the reporting period.

Concurrently, Class B common stock shares outstanding declined slightly from 9,800,012 to 9,792,535, a reduction of 7,477 shares. The net effect of these movements in the two share classes resulted in an increase of 430,000 in Effective Common Shares Outstanding, which the filing defines as the sum of Class A and Class B common stock. This metric rose from 83,669,973 to 84,099,973 shares. The filing does not provide explicit detail on the reasons for the specific movements in each class, though such changes typically reflect equity compensation exercises, share issuances, or other corporate actions affecting the cap table.

Diluted Share Count and Equity Awards

The Assumed Fully Diluted Shares Outstanding metric, which incorporates all potentially dilutive securities including options and unvested restricted stock units (RSUs), increased by 430,000 shares from 86,264,972 to 86,694,972 as of July 24, 2026. This increase mirrors the growth in Effective Common Shares Outstanding, suggesting that the dilutive impact of employee equity awards remained relatively stable during the period. The filing reports that options outstanding remained unchanged at 997,730 and unvested RSUs decreased slightly from 1,613,432 to 1,597,269.

The disclosure also notes that Shares Underlying Traditional Warrants remained constant at 26,596,510 and are excluded from the Assumed Fully Diluted Shares calculation. The filing specifies that exercises of traditional warrants are subject to payment of the exercise price to the company, meaning that warrant exercises represent a potential source of future capital but are not currently reflected in diluted share calculations. The SATA Stock (Variable Rate Series A Perpetual Preferred Stock) outstanding remained at 7,829,502 shares with no change during the reporting period.

Strategic Merger Context and Forward-Looking Considerations

The disclosure references a pending merger transaction with Semler Scientific, Inc., which the company identifies as a transaction expected to generate strategic and financial benefits for Strive. The forward-looking statements section indicates that management anticipates the merger will impact Strive's future financial performance and enable successful integration of the combined businesses. However, the filing cautions that there can be no assurance that anticipated benefits will be realized when expected or at all.

The company's continued bitcoin acquisition activity occurs within the context of this merger transaction and broader Bitcoin treasury strategy execution. The filing notes that risks associated with Bitcoin and other digital assets, as well as implementation risks of the treasury strategy, represent material uncertainties that could affect the realization of merger-related benefits. Management also flagged the possibility that the merger could result in diversion of management attention from ongoing operations, potential adverse client or customer reactions, or changes to business relationships.

Risk Factors and Regulatory Considerations

The disclosure identifies multiple categories of risk and uncertainty that investors should consider when evaluating the company's prospects. These include the outcome of any legal proceedings against Strive or its subsidiaries, changes in general economic and market conditions, interest and exchange rate fluctuations, monetary policy shifts, and changes in laws and regulations. The company also identified potential risks from the issuance of additional Class A common stock or SATA Stock, which could cause dilution to existing shareholders.

The forward-looking statements cautionary language emphasizes that Strive's actual results and business performance could differ materially from projections or statements made by management. The company directs investors to its Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and subsequently filed documents with the SEC for additional risk factor disclosure. Strive discloses that it is an emerging growth company under SEC regulations and has made the election not to use the extended transition period for compliance with new or revised financial accounting standards.

Investor Monitoring Points from the Disclosure

Investors tracking Strive may wish to monitor several metrics highlighted in this disclosure. The company's bitcoin holdings and acquisition pace provide visibility into management's execution of its stated digital asset strategy. The relationship between cash deployment and bitcoin acquisition activity will remain relevant as the company continues to build its on-chain treasury. Changes in Effective Common Shares Outstanding and diluted share counts affect per-share financial metrics and should be tracked alongside operating performance disclosures.

The timing and resolution of the Semler Scientific merger represents a significant strategic event that could influence Strive's operational and financial trajectory. The disclosure also notes that management is considering adjustments to the SATA Stock dividend rate, which investors holding the preferred security should monitor for future announcements. The company's fair value adjustments to its STRC Stock position and their potential impact on consolidated valuation may also warrant attention as part of a comprehensive review of Strive's asset base and strategic investments.

Capital Allocation and Treasury Strategy Execution

The bitcoin purchase disclosed in this filing represents a tangible expression of Strive's capital allocation philosophy and treasury strategy. By deploying $5.2 million (79 bitcoin × $65,723 per bitcoin) toward digital asset acquisition during the July 20–24 period, the company demonstrated continued commitment to building its on-chain reserves despite broader market dynamics. The average price of approximately $65,723 per bitcoin reflects the market conditions and acquisition timing strategy employed by management during this specific window.

The filing does not disclose management's forward guidance regarding future bitcoin acquisition pace, target holdings levels, or conditions under which the company might alter its treasury strategy. Investors seeking clarity on the strategic rationale for the 20,000 BTC milestone or the company's longer-term digital asset accumulation targets should monitor subsequent disclosures and earnings-related announcements. The relationship between bitcoin price movements, cash position maintenance, and merger-related capital needs may influence future acquisition decisions that Strive discloses through similar periodic updates.