Swvl Holdings Corp has launched a round-the-clock shuttle service in Madinah linking participating hotels with Al-Masjid an-Nabawi and other visited sites, in a city that welcomed more than 10 million visitors in 2025. The move gives investors a stated expansion into hospitality and pilgrimage transport within Saudi Arabia.

Key Highlights

  • Mostafa Kandil said the launch reflects Demand across essential, non-corporate sectors.
  • Ahmed Misbah described the deployment as evidence of platform versatility beyond traditional enterprise and government verticals.
  • Swvl identified longer-duration contracts generating predictable, Recurring Revenue as a focus in its forward-looking statements.

It has entered Madinah with a round-the-clock shuttle service for hotel guests, extending its activities into Saudi Arabia’s hospitality and pilgrimage transport segment. The network links participating hotels with Al-Masjid an-Nabawi and other frequently visited sites.

Madinah Shuttle Connects Hotels With Religious Sites

The operation is designed to give hotel guests continuous access to the connected sites regardless of the time of day. Swvl (NASDAQ: SWVL) launched the service on September 22, 2026.

Expansion Targets High-Demand Mobility Verticals

Swvl said religious tourism has become a growing focus in Saudi Arabia, supported by demand from hotel operators for transport that can run across the city throughout the year. The company said the launch forms part of its expansion into high-frequency, high-demand mobility verticals in the kingdom. Swvl also said it expects to build on its Madinah presence as it expands further in Saudi Arabia.