Corey Baker, an officer of Vita Coco Company, Inc., filed a Form 144 notice on November 4, 2026, disclosing a proposed sale of 5,000 shares of common stock under Rule 144 of the Securities Act of 1933.

Key Highlights

  • Proposed sale: Baker intends to sell 5,000 shares of Vita Coco common stock with an aggregate market value of $325,000.00.
  • Acquisition method: The 5,000 shares were acquired via a stock option exercise from the issuer on November 4, 2026, with cash payment on the same date.
  • Prior sales: Baker sold 1,000 shares of common stock on November 3, 2026, for gross proceeds of $60,000.00.
  • 10b5-1 plan: The filing indicates a Rule 10b5-1 plan adoption or instruction date of July 28, 2026.
  • Shares outstanding: According to the filing, 57,063,861 shares of common stock were outstanding at the time of the notice.
  • Broker: The proposed sale is to be executed through Fidelity Brokerage Services LLC, 900 Salem Street, Smithfield, RI 02917.

Vita Coco Officer Proposes Rule 144 Sale Following Stock Option Exercise

According to the Form 144 notice filed on November 4, 2026, Corey Baker, identified as an officer of Vita Coco Company, Inc. (NASDAQ:COCO), proposes to sell 5,000 shares of the company's common stock. The filing lists an aggregate market value of $325,000.00 for the proposed sale. The shares are to be sold through Fidelity Brokerage Services LLC on or around November 4, 2026, on the NASDAQ exchange.

The filing discloses that the 5,000 shares subject to the proposed sale were acquired through a stock option exercise from the issuer on November 4, 2026, with payment made in cash on that same date. The notice also reflects prior sales activity: Baker sold 1,000 shares of common stock on November 3, 2026, generating gross proceeds of $60,000.00, which is reported in the past three months' sales section of the filing.

The filing notes a Rule 10b5-1 plan adoption or instruction date of July 28, 2026, indicating that the proposed sale may be conducted pursuant to a pre-established written trading plan. The Form 144 was signed by Daniel Tucci, described as "a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Corey Baker." The filing states that Baker represents he does not know any material adverse information regarding Vita Coco's current and prospective operations that has not been publicly disclosed, as of the plan adoption date.

What Was Disclosed

Vita Coco officer Corey Baker filed a Form 144 on November 4, 2026, proposing to sell 5,000 shares of common stock valued at $325,000.00, acquired via stock option exercise, through Fidelity Brokerage Services LLC under a Rule 10b5-1 plan adopted July 28, 2026.