Jeffrey Howie, Executive Vice President and Chief Financial Officer of Williams Sonoma Inc (NYSE:WSM), disclosed the sale of 3,045 shares of common stock on September 16, 2026, in a statement of changes in beneficial ownership filed with the SEC on September 18, 2026.

Key Highlights

  • Reporting person and role: Jeffrey Howie, EVP Chief Financial Officer of Williams Sonoma Inc
  • Transaction date: All eight sale transactions occurred on September 16, 2026
  • Total shares sold: 3,045 shares of common stock disposed of (transaction code S) across eight separate tranches
  • Price range: Weighted average sale prices ranged from $217.39 to $224.42 per share across the eight tranches, with individual transaction prices spanning $216.74 to $224.69
  • Remaining ownership: Following all reported transactions, Howie directly holds 34,138 shares of Williams Sonoma Inc common stock
  • Rule 10b5-1 plan: All sales were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025

CFO Share Sale Details Across Eight Tranches on September 16, 2026

According to the filing, Jeffrey Howie sold Williams Sonoma Inc common stock in eight separate tranches on September 16, 2026, each at a different weighted average price. The tranches and share counts were as follows: 585 shares at $217.39, 403 shares at $218.12, 202 shares at $219.19, 362 shares at $220.56, 420 shares at $221.63, 635 shares at $222.53, 186 shares at $223.83, and 252 shares at $224.42. All prices listed in the filing are weighted averages, as each tranche involved multiple individual transactions at varying prices within a stated range.

The filing notes that each weighted average price reflects sales executed across a narrow intraday price band. For example, the first tranche ranged from $216.74 to $217.69 per share, while the final tranche ranged from $224.27 to $224.69 per share. According to the filing, the reporting person has undertaken to provide full per-transaction price detail upon request by the SEC staff, Williams Sonoma Inc, or any security holder of the issuer. All sales were directly held and carried transaction code "S," indicating open-market sales. No derivative securities were reported in Table II.

Williams Sonoma Inc, the issuer, is a specialty retailer whose common stock trades on the New York Stock Exchange under the symbol WSM. The filing indicates that Howie's beneficial ownership of directly held common stock decreased from 37,183 shares before the first reported tranche to 34,138 shares following the completion of all eight sales. The filing was signed by David R. King, Attorney-in-Fact for Jeffrey Howie, on September 18, 2026.

What Was Disclosed

The filing reported that Williams Sonoma Inc CFO Jeffrey Howie sold a total of 3,045 common shares on September 16, 2026, across eight tranches at weighted average prices between $217.39 and $224.42, pursuant to a Rule 10b5-1 plan adopted November 21, 2025, leaving him with 34,138 directly held shares.