A Form 4 filed with the SEC on September 4, 2026 discloses that Zillow Group, Inc. director Erik C. Blachford sold 792 shares of Class C Capital Stock on September 3, 2026 pursuant to a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Erik C. Blachford, listed as a Director of Zillow Group, Inc.
  • Shares sold: 792 shares of Class C Capital Stock disposed of (transaction code S) on September 3, 2026
  • Sale price: $35.71 per share
  • Remaining holdings: 34,160 shares of Class C Capital Stock held directly following the transaction
  • Trading plan: The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Blachford on March 4, 2026
  • Filing note: The form box is checked indicating the transaction was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)

Blachford's Class C Sale Under Rule 10b5-1 Plan

According to the filing, Erik C. Blachford, a director of Zillow Group, Inc. (NASDAQ:Z AND ZG), disposed of 792 shares of Class C Capital Stock on September 3, 2026 at a price of $35.71 per share. The transaction is coded "S," indicating an open-market sale. The filing notes that the sale was directly owned and carried out under a Rule 10b5-1 trading plan that Blachford adopted on March 4, 2026.

Following the reported transaction, the filing states that Blachford beneficially owns 34,160 shares of Class C Capital Stock directly. No derivative securities transactions were reported in Table II of the filing. The Form 4 was signed by Shannon Cartales as Attorney-in-Fact and dated September 4, 2026.

The filing carries a checked box confirming the transaction was made pursuant to a contract, instruction, or written plan "intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)," as described in Instruction 10 of the form.

What Was Disclosed

The filing discloses a single open-market sale of 792 Zillow Group Class C Capital Stock shares by director Erik C. Blachford at $35.71 per share on September 3, 2026, executed under a Rule 10b5-1 plan adopted March 4, 2026, leaving him with 34,160 shares directly held.