Key Highlights

● PG closed at $151.27 on 9 October 2026.

● Market data consensus target is $161.70 from 24 analysts.

● Targets range from $145 to $179.

● Evercore upgraded the shares with a $166 target.

On Friday 9 October 2026, Procter & Gamble (NYSE:PG), a member of the S&P 500, closed at $151.27. The consensus target sits moderately above the share price, and ratings lean positive.

What Is the Latest Analyst Price Target?

According to market data, the average 12-month price target for PG is $161.70, based on 24 analysts who published ratings over the past year. The range runs from a low of $145 to a high of $179. Against the $151.27 close, the consensus target suggests upside of roughly 6.9%. The second data set shows a very similar mean of $161.22, with a median of $163, a high of $186 and a low of $143 across 25 analysts.

What Are Wall Street Analysts Saying?

Market data classifies 14 of the 24 analysts as Buy and 10 as Hold, with none rating the shares Sell, giving a consensus of Moderate Buy. Recent named broker actions are mixed. On 6 October 2026, Evercore upgraded the shares from In-Line to Outperform with a $166 target, while Royal Bank of Canada trimmed its Outperform target to $166 from $167. Citigroup reiterated a Buy rating on 9 October. TD Cowen kept a Hold rating with a $150 target on 30 September, and Sanford C. Bernstein held Market Perform with a $149 target in late August.

What Could Help the Stock Reach the Price Target?

The consensus target implies a modest gain, and the recent upgrade at Evercore shows that some analysts see room for improvement. Supportive factors visible on market data include a return on equity of about 31%, and the company's defensive product categories are a general strength. Market data reports revenue growth of 1.5% in the latest quarter. If volume growth improves, pricing holds and cost savings feed through to margins, higher earnings estimates could narrow the gap between the share price and the average target.

What Could Prevent the Stock Reaching the Target?

Several risks could keep the shares below the consensus target. Market data notes that analysts expect fiscal first-quarter earnings to decline by a single-digit percentage year on year, which could weigh on sentiment. Target reductions over the summer, including HSBC's cut of more than $30 and downgrades at Argus (to Hold in August), suggest that expectations have been reset lower.

What Should Investors Watch Next?

Investors may wish to follow any changes to broker targets after that report, since the average target moves as individual analysts update their models.

The Analyst Case for Procter & Gamble, in Numbers

Procter & Gamble closed at $151.27 on 9 October 2026, against a market data consensus target of $161.70. On 6 October 2026, Evercore upgraded the shares from In-Line to Outperform with a $166 target, while Royal Bank of Canada trimmed its Outperform target to $166 from $167.