Key Highlights

  • Shares were down 10.19 percent at USD 13.49 in pre-market trading on November 2, 2026.
  • The company announced a voluntary recall of three Tractor Wheels soft-baked bar flavors on October 30, 2026.
  • The recall followed three consumer complaints about a potential choking hazard for toddlers aged 1.5 to 2.5.
  • A Business update call was scheduled for November 2, 2026 at 8:30 a.m. ET.
  • Third quarter fiscal 2026 results are scheduled for November 12, 2026.

Why the shares fell in pre-market trading

Once Upon a Farm (NYSE:OFRM) was down 10.19 percent to USD 13.49 in pre-market trading on November 2, 2026. The decline follows a voluntary product recall that the company disclosed late on Friday, October 30, 2026.

Based on the Friday closing price shown on the company's news page of USD 15.02, the pre-market price is about 10.19 percent lower, which is consistent with the quoted move. Markets had no regular session to react before this morning.

The recall in detail

According to a company press release dated October 30, 2026, the recall covers three Tractor Wheels flavors: Apple, Sweet Potato and Spinach; Strawberry, Pumpkin and Beet; and Banana, Pumpkin and Cauliflower. The company cited a potential choking hazard for toddlers aged 1.5 to 2.5, based on three consumer complaints, and said it acted out of caution.

The company said no other Once Upon a Farm products are affected and that it is working with the FDA. Consumers were told not to open the packages and to return them to the place of purchase for a full refund. The release did not disclose a financial impact or give details of the reformulation.

Business background

Once Upon a Farm, PBC makes organic snacks and meals for children from babies through older kids. The company says its products are organic, non-GMO, free from artificial flavors and colors, and contain no added sugar, with limited footnoted exceptions.

The recalled bars were distributed nationwide online, through distribution centers and in retail stores. The company has scheduled a business update call for November 2, 2026 at 8:30 a.m. ET, hosted by co-founder and chief executive John Foraker, to discuss the recall.

Risks and what is not yet known

Product recalls can bring direct costs for refunds, inventory write-offs and logistics, and they can also affect retailer relationships and Brand trust. The company has not quantified any of these items, and the market is likely weighing that uncertainty.

The news page lists a market Capitalization of about USD 630.70 million and a float of roughly 33.25 million shares at the October 30 close. Those figures predate the pre-market decline and are a snapshot rather than a current valuation.

What to watch next

The first item is commentary from the November 2, 2026 call on the recall scope, timeline for reformulation and any expected effect on results. The second is the third quarter fiscal 2026 Earnings report scheduled for November 12, 2026.

Investors may also watch for any further regulatory communication from the FDA or additional consumer complaints.