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Highlights
• SEGG to acquire Boca Raton All-Sports Arena at USD14 million valuation
• Facility includes 100,000 sq. ft. arena with courts, gym, and co-working space
• Agreement marks David Lloyd brand’s U.S. entry and launch of global rollout strategy

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has entered a binding Letter of Intent with David Lloyd for the acquisition of rights to the David Lloyd-designed All-Sports Arena in Boca Raton, Florida. The deal, valued at USD14 million, initiates the David Lloyd brand's expansion into the United States.

The 100,000 square-foot completed facility will be branded as “Sports.com All-Sports Arena, designed by David Lloyd.” It features indoor padel, basketball, and pickleball courts, climbing walls, AI-driven golf simulators, a full-service gymnasium, and a 10,000 square-foot co-working space modeled after Dubai’s “Nook” concept. Additional amenities include private offices, boardrooms, and a food court curated by celebrity chef Todd English.

The LOI was signed on July 9, 2025, during Wimbledon by SEGG Media CEO Matthew McGahan and David Lloyd, founder of David Lloyd Leisure. Lloyd, a former professional tennis player and Davis Cup captain, has grown his fitness brand to over 130 clubs across the U.K. and Europe.

This project is the first in a series of planned developments across the U.S. and Middle East. SEGG Media and David Lloyd are preparing additional facilities under the Sports.com All-Sports Arena concept, which combines sports infrastructure with business services. According to the release, projections for the Boca Raton arena estimate over USD6 million in EBITDA in its first year.