Viant Technology's newly launched Publisher Solutions is a no-cost monetization intelligence toolset designed for publishers operating in the connected television advertising ecosystem. The tool provides publishers with data and analytics to optimize their advertising inventory monetization without requiring upfront platform fees, lowering the adoption barrier for smaller CTV content producers. By offering Publisher Solutions at no cost, Viant aims to expand its data supply network and deepen integration with the broader CTV advertising supply chain, which in turn strengthens the targeting and measurement capabilities it offers to buy-side clients. The launch arrives at a time when CTV ad spend is hitting record levels, positioning Viant to benefit from both supply-side adoption and demand-side advertising growth.