Key Highlights

● MAS closed at $68.75 on 9 October 2026.

● Market data consensus target is $79.12, implying about 15.1% upside.

● Targets range from $61 to $94.

● Royal Bank of Canada lowered its target from $72 to $69 on 7 October.

Masco (NYSE:MAS), a member of the S&P 500, ended Friday 9 October 2026 at $68.75. Analyst targets sit well above that level, with the consensus implying upside of about 15.1%, and ratings lean neutral. Recent broker revisions have mostly been downward.

What Is the Latest Analyst Price Target?

Market data reports a consensus 12-month price target of $79.12 from 20 analysts, with a high of $94 and a low of $61. Against the $68.75 close, the consensus target suggests upside of about 15.1%. The second data set, using an third-party data poll of 21 analysts, shows a slightly higher mean of $80.33, a median of $79.50, a high of $96 and a low of $68. The figures are broadly consistent, and recent named broker targets from July to October average close to $79.

What Are Wall Street Analysts Saying?

Sentiment is cautious. Market data records 6 Buy ratings, 13 Hold and 1 Sell, giving a consensus rating of Hold. Recent actions have been mostly target reductions. Royal Bank of Canada lowered its Sector Perform target to $69 from $72 on 7 October. Melius Research initiated coverage on 6 October with a Hold rating and a $75 target. Wells Fargo cut its Overweight target to $82 from $87 on 11 September, and DA Davidson began coverage at Neutral with an $80 target on 24 August. After results at the end of July, UBS cut its Buy target to $94 from $97, Truist to $85 from $90, Citigroup to $77 from $79, and Barclays to $79 from $82, while Evercore moved from Outperform to In-Line with a $78 target.

What Could Help the Stock Reach the Price Target?

The average target sits well above the share price, and several brokers with Buy ratings still hold targets in the $85 to $94 range. A recovery in housing-related spending, lower borrowing costs for homeowners and steady demand for repair and remodelling products are the kinds of developments that could support higher earnings estimates. If analysts stop trimming targets and begin to raise them, the gap between price and consensus could narrow.

What Could Prevent the Stock Reaching the Target?

The direction of recent revisions is the main concern. Almost every move since July has been a reduction, and RBC's $69 target is only slightly above the current share price. Thirteen of 20 analysts rate the stock Hold, and the an independent ratings service downgrade from Buy to Hold on 2 October and an independent ratings service downgrade in August add to the cautious tone. Housing-market weakness, higher interest rates and softer consumer spending are general risks for building-products suppliers.

What Should Investors Watch Next?

Investors may wish to watch whether the cluster of target cuts after the July results is repeated or reversed, and whether more brokers initiate coverage, as Melius and DA Davidson have recently.

Masco and the Gap to Analyst Targets

Masco closed at $68.75 on 9 October 2026, against a market data consensus target of $79.12. Royal Bank of Canada lowered its Sector Perform target to $69 from $72 on 7 October.