Key Highlights

● Amazon.com shares fell 1.87% to close at $250 on October 16.

● The consensus 12-month price target is $331.46, implying about 32.6% upside.

● Analysts are split 58 Buy, 2 Hold, and 0 Sell on the stock.

● Targets range from $230 to $405 across 60 analysts.

Amazon.com, Inc. (NASDAQ:AMZN) closed at $250.00 on October 16, 2026 and is a constituent of the S&P 500. According to market data, the consensus 12-month price target from 60 analysts is $331.46, which implies potential upside of about 32.6% from the latest close. The shares fell 1.87% on Friday, and the company is attracting attention for its new AI-enabled consumer devices and its upcoming third-quarter results. Its market capitalisation was reported at about $2.70 trillion. Analyst targets are forecasts, not guarantees.

What Is the Latest Analyst Price Target?

The mean analyst target is $331.46, with a median of $329.5 and a range from $230 to $405. At the latest close of $250.00, the consensus target suggests upside of about 32.6%, while the highest target implies 62.0% and the lowest implies -8.0%. The figures reflect data as of October 16, 2026 and may differ from other providers, which use different analyst samples and update schedules. Targets range from $230 to $405. The consensus rating is overwhelmingly positive, with only two Hold ratings among the 60 analysts surveyed, which means expectations are high.

What Are Analysts Saying?

The rating split is 58 Buy (42 Strong Buy, 16 Buy), 2 Hold, 0 Sell, giving a consensus rating of Strong Buy. Recent actions reported include the following: J.P. Morgan (Doug Anmuth) reiterated Buy with a $365 target on October 16, 2026; Jefferies (Brent Thill) maintained Buy at $330 and KeyBanc (Justin Patterson) maintained Buy at $350 on 15 October; HSBC (Paul Rossington) maintained Buy at $310 on 12 October; and Cantor Fitzgerald (Deepak Mathivanan) maintained Buy but cut its target from $320 to $310 on the same day. Individual notes may differ in timing from other sources.

What Could Help the Stock Reach the Price Target?

Trailing twelve-month revenue was reported at $775.68 billion, up 15.8%, with net income of $135.28 billion. Growth in cloud and AI services, advertising and retail efficiency could support the earnings path embedded in the consensus. The launch of the Bee Frontier and Bee Eclipse devices on 15 October also signals further expansion in AI hardware. If the consensus proves accurate, delivery against these drivers would be needed to close the gap between the share price and the average target.

What Could Prevent the Stock Reaching the Target?

Scrutiny of always-listening AI devices and privacy rules, a reported labour dispute in New York City, a product recall and a planned drone hub facing a review request are among headline risks, though their financial impact is unclear. Heavy AI capital spending and macroeconomic weakness could also weigh on returns. Because targets are opinions about the next twelve months, they can be revised quickly as conditions change.

What Should Investors Watch Next?

Amazon is scheduled to report third-quarter 2026 results on October 29, 2026. Investors may watch cloud growth, operating margin, capital-expenditure guidance and the fourth-quarter outlook.

The Bull Case Goes Far

The consensus target of $331.46 suggests 32.6% upside from $250.00, but it is an aggregate of individual forecasts that rely on assumptions about earnings, valuation and the wider market.