The automakers may have been granted a tariff reprieve for the moment with Canada and Mexico duties delayed until March, but the writing is already on the wall. Polestar (PSNY), an upstart electric vehicle company owned by China's Geely, is already feeling the pain. Trump and his economic team levied 10% tariffs on goods coming from China, and while only a few cars come from the People's Republic destined for the US, the tariffs will affect many components and raw materials like steel used to assemble these cars. And this comes on top of the 100% tariff President Biden levied on EVs. The EV tariff hit pure-play EV maker Polestar hard. The company assembles its popular Polestar 2 at its factory in Chengdu, but a 100% tariff means it's no longer available stateside, Polestar CEO Michael Lohscheller said in an interview with Yahoo Finance. Lohscheller, Polestar’s CEO since October of this year after succeeding longtime chief executive Thomas Ingenlath, nonetheless feels Polestar is in good shape — largely because of its wide manufacturing footprint. •USD (PSNY) Follow View Quote Details "The way we see it, it's very important that we manufacture locally here in the US,” Lohscheller said. “We have a good business model. We produce locally here in the US. We are just accelerating the start of the Polestar 3 — more cars to come in terms of Polestar 4 and 5. So that's how we position ourselves in this very important market, the United States.” Polestar currently builds its Polestar 3 SUV at its plant in South Carolina, which it shares with Volvo, also owned by Geely. Building in the US, of course, means no tariffs, and localized production means cheaper assembly and transport costs. Read more: What are tariffs, and how do they affect you? While localized production immunizes the company from Trump’s tariffs, not all cars can be built here. “Obviously, the tariff is something that we take very serious, and it's something which could then potentially be some headwinds,” he said.The start of Polestar 3 production from the company's facility in Ridgeville, South Carolina. (credit: Polestar)·Polestar The upcoming Polestar 4 sports SUV will be built in South Korea, with whom the US has a strong free trade agreement. The Polestar 5 sports sedan will be built in Europe, however, which might make it susceptible to new levies. Despite the complex manufacturing footprint, costs associated with developing new models, and somewhat uneven EV demand story here in the US and elsewhere, Polestar is still forecasting a good year. “So obviously on a global basis, we have the Polestar 2, 3, and 4 [EVs], and with those products, we target a growth rate on the revenue side of 30 to 35%, and also target positive EBITDA for 2025. And that is obviously a big improvement for us because now we have a broader portfolio,” Lohscheller said. “And that helps us with all the efficiencies we were talking about, to target this level of profitability already in 2025.” Story Continues The Polestar 5 prototype sedan (credit: Polestar)·Polestar Polestar’s new business plan sees that profitability metric being hit later this year, which would be a huge milestone for the company. It previously achieved profitability, but that was due to an accounting change and not because of auto operations. Looking ahead, the other big addition revealed in Polestar’s updated business plan is the upcoming release of the Polestar 7, which would be a cheaper, compact SUV. “The compact SUV segment is a big segment; it's actually on a global basis, the fastest growing segment, therefore important also for Polestar as a profit pool, and I think is an important addition to our portfolio.” Lohscheller said of the Polestar 7. “We can position the Polestar brand even broader and the segment is good.” Expect to see the Polestar 7 in showrooms in 2027, with a price tag in the mid-$40,000 range, likely competitive with sister brand Volvo’s EX-30 compact EV SUV. Pras Subramanian is a reporter for Yahoo Finance. You can follow him on Twitter and on Instagram. For the latest earnings reports and analysis, earnings whispers and expectations, and company earnings news, click here Read the latest financial and business news from Yahoo Finance View Comments
Polestar's CEO: 'Serious' tariff obstacles will limit product choice
You are reading a free article with opinions that may differ from the recommendation given by Kalkine in its paid research reports. Become a Kalkine member today to get access to our research reports, in-depth technical and fundamental research. Learn more
Start Your Free Trial Now!Download Free Report – Explore 3 Stock Ideas & Industry Insights
Unlock 3 stock ideas and key industry insights in our free report. This information is general in nature and does not consider your personal objectives, financial situation, or needs. It is not financial advice.
All investments involve risk—consider independent advice before making any investment decisions.
View 3 Research ReportsThis information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on ‘as is’ basis, using their API. The information and data provided on this page, as well as via the API, are not guaranteed to be real-time or accurate. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general informational purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine does not assume any responsibility for any trading losses you might incur as a result of using this information, data, or any analyst rating or recommendation provided. Kalkine will not accept any liability for any loss or damage resulting from reliance on the information, including but not limited to data, quotes, charts, analyst ratings, recommendations, and buy/sell signals sourced via the API.
Please be fully informed about the risks and costs associated with trading in the financial markets, as it is one of the riskiest forms of investment. Kalkine does not provide any warranties regarding the information on this page, including, without limitation, warranties of merchantability or fitness for a particular purpose or use.
Please wait processing your request...