(Bloomberg) — President Donald Trump dug in on his threat to impose a 50% tariff on the European Union and said a potential 25% charge on imported Apple Inc. smartphones would also apply to Samsung Corp. devices if they do not move production to the US.

Most Read from Bloomberg

NY Private School Pleads for Donors to Stay Open After Declaring Bankruptcy Can Frank Gehry’s ‘Grand LA’ Make Downtown Feel Like a Neighborhood? NYC’s War on Trash Gets a Glam Squad UAE’s AI University Aims to Become Stanford of the Gulf Chicago’s O’Hare Airport Seeks Up to $4.3 Billion of Muni Debt

Trump said Friday in a social media post that the higher charge on the EU would start on June 1 because “our discussions with them are going nowhere,” adding that he saw the bloc as “very difficult to deal with.”

The president later downplayed the EU’s ability to broker a lower rate, complaining about its trade practices and negotiating tactics and stating “I’m not looking for a deal. I mean, we’ve set the deal. It’s at 50%.”

“They don’t go about it right,” Trump told reporters in the Oval Office. “I just said, it’s time that we play the game the way I know how to play the game.”

NasdaqGS - Nasdaq Real Time Price•USD

(AAPL)

Follow  View Quote Details

195.83

-

(-2.75%)

As of 3:12:13 PM EDT. Market Open.  Advanced Chart

The president’s initial comments rattled global finacial markets. Equities dropped, with the S&P 500 Index sinking about 1% before paring losses after US Treasury Secretary Scott Bessent said several trade deals may be struck in the coming weeks. Apple led a selloff in tech, falling 2.5%.

“The president was getting frustrated with the EU,” Bessent said on Bloomberg Television after Trump’s message. Earlier on Fox News, Bessent expressed hope “this would light a fire under the EU.”

Bessent did not make similar comments this week during a Group of Seven finance ministers’ meeting and appeared keen on improving relations with Europe, according to a person familiar with the discussions. The Treasury Department did not immediately respond to a request for comment.

Separately, Trump posted that he already told Apple the company’s popular smartphones should be made in the US and that he was nonplussed by its effort to partially move production from China to India. The comments came days after a meeting between the president and Apple Chief Executive Officer Tim Cook, which was disclosed by a White House official.

The president’s missives represented a fresh round of trade brinkmanship, after previously indicating he was looking to wind down talks with partners over his April 2 duties, which he paused for 90 days to allow for negotiations. Trump’s attention this week has mostly been focused on a massive tax and spending package currently being considered by the US Congress.

Story Continues

Earlier: US Tariff Countdown Has Nations Racing to Turn Talks Into Deals

Trump’s latest posturing comes after the EU earlier this week shared a revived trade proposal with the US in a bid to jump-start talks. The EU’s trade chief, Maros Sefcovic, is planning to hold a call with Jamieson Greer, his US counterpart, on Friday to take stock of negotiations, a European Commission spokesperson said before Trump’s post.

A spokesperson for the commission declined to comment on the president’s threat ahead of the discussion.

Irish Prime Minister Micheal Martin called Trump’s suggestion “enormously disappointing.”

“Tariffs are damaging to all sides,” Martin posted on X. “A negotiated outcome is the best possible result for both sides, as well as for global trade.”People visit an Apple store in Beijing, Sunday, May 11, 2025. (AP Photo/Andy Wong)·ASSOCIATED PRESS

Trump’s latest tariff threat would hit $321 billion worth of US-EU goods trade, lowering US gross domestic product by close to 0.6% and boosting prices by more than 0.3%, according to Bloomberg Economics calculations.

The new EU framework includes measures that take into account US interests, including international labor rights, environmental standards, economic security and gradually reducing tariffs to zero on both sides for non-sensitive agricultural products as well as industrial goods, according to people familiar with the matter.

It also outlined areas where the US and EU could cooperate, such as mutual investments and strategic procurement in energy, artificial intelligence and digital connectivity.

GLOBAL REACT: What Trump’s 50% Duty Threat Means for ‘Nasty’ EU

Others in Europe saw Trump’s threats as an attempt to gain leverage on the bloc rather than an ironclad directive.

“This is all part of the negotiation; we will look calmly at the proposals and respond robustly and firmly,” Dutch Prime Minister Dick Schoof said Friday during a weekly press conference.

But there were signals the negotiations were not proceeding well. One EU official described a prior US proposal as a wish list of unrealistic and unilateral demands, Bloomberg reported earlier. The EU is aiming to cooperate with the US, and is seeking a balanced and mutually beneficial deal. EU officials and many member states remain skeptical that the Trump administration is driven by similar goals.

US Commerce Secretary Howard Lutnick on Wednesday said at an Axios event that some trade negotiations had proved “impossible.”

“Like the European Union — it’s just very difficult because, you know, Germany would like to make a deal, but they’re not allowed,” Lutnick said.

That echoed comments last week from Bessent, who said the bloc suffers from a “collective action problem” on trade.

Trump, in his social media post, reiterated his claim that the EU — which was established to promote peace and stability in Europe following World Wars I and II — had been “formed for the primary purpose of taking advantage of the United States on TRADE.”

The EU plans to move forward with preparing countermeasures if negotiations fail to produce a satisfactory outcome. The trade bloc has put together plans to hit €95 billion of US exports ($107 billion) with additional tariffs in response to Trump’s “reciprocal” levies and 25% tariffs on cars and some parts.

European nations agreed earlier this month to delay for 90 days the implementation of a separate set of retaliatory duties against the US over 25% levies Trump imposed on the bloc’s steel and aluminum exports. That move came after Trump lowered his so-called reciprocal rate on most EU exports to 10% from 20% for the same amount of time.

“We are maintaining the same line: de-escalation, but we are ready to respond,” French trade minister Laurent Saint-Martin posted Friday on X.

Nations and trading blocs have been racing to cut deals with Trump to avoid the higher tariffs before the pause on reciprocal tariffs expires.

Already, the UK was able to secure a framework agreement that spared its automobile industry while China and the US agreed to reduce crippling tit-for-tat tariffs that threatened to virtually end trade between the two nations. And Trump administration officials have indicated they expect a flurry of additional announcements over the coming two weeks.

“It is not surprising that Trump is turning his sights to Europe now that the US and China have agreed on a trade truce,” said Agathe Demarais, senior policy fellow at the European Council on Foreign Relations, adding that Trump’s demands “appear to reflect deep US frustration with the EU’s” deliberate approach, which clashes with his desire “to quickly ink sexy-looking deals even if they mean very little in practice.”

Hours before targeting the EU and Apple, Trump initiated a phone call with Japanese Prime Minister Shigeru Ishiba to discuss tariffs. Japanese trade negotiator Ryosei Akazawa is expected to arrive in Washington soon for a third round of trade talks with Greer and Lutnick, according to Japanese media reports.

But Trump has also indicated he’s not done with his tariff program. Trump in recent days has signaled he intends to press ahead with plans for import taxes on semiconductors and pharmaceutical imports, and has threatened charges on foreign-made films and aircraft parts.

—With assistance from Rana Sajedi (Economist), David Westin, Brendan Murray, Akayla Gardner, Daniel Flatley, Alan Katz, Catherine Lucey, Ewa Krukowska, Olivia Fletcher, Patrick Van Oosterom, Jorge Valero and Maeva Cousin (Economist).

Most Read from Bloomberg Businessweek

Why Apple Still Hasn’t Cracked AI How Coach Handbags Became a Gen Z Status Symbol Inside the First Stargate AI Data Center Anthropic Is Trying to Win the AI Race Without Losing Its Soul Microsoft’s CEO on How AI Will Remake Every Company, Including His

©2025 Bloomberg L.P.

View Comments