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Highlights

  • Streamlabs Sponsorships offers 100% brand payout to creators with no platform fees
  • Open to all Streamlabs users, regardless of follower count or partner status
  • Launch includes guaranteed base pay and bonus incentives for conversion actions

Logitech G (SIX: LOGN, NASDAQ: LOGI), through its livestreaming software platform Streamlabs, announced the launch of Streamlabs Sponsorships, a new platform aimed at simplifying and expanding monetization opportunities for streamers. The program allows creators to earn directly from brand partnerships with 0% platform fees during launch campaigns—meaning creators will retain 100% of brand payouts.

The initiative is designed to dismantle long-standing barriers in the sponsorship space, such as limited access and complex onboarding, which typically favor high-profile influencers. Open to all Streamlabs users regardless of Twitch partner status or audience size, the new sponsorship model offers guaranteed base pay, potential bonus earnings from conversion events like app downloads, and full transparency around payment terms and performance metrics.

Unlike other platforms that deduct a percentage from streamers' earnings, Streamlabs states that it will take no cut during initial campaigns. The creator-facing dashboard includes tools to browse campaigns, track performance, access marketing assets, and request payments—enabling a centralized and streamlined experience.

The platform also provides pre-built assets including widgets, branded overlays, and Cloudbot commands to assist creators with integrating sponsorships into their content professionally and with minimal friction.

“Brand sponsorships are a top revenue source for creators, but access remains limited,” said Ashray Urs, Head of Streamlabs. “This platform makes brand partnerships more equitable and accessible for creators at every level.”

Campaigns from Logitech G and other brands in gaming, tech, and lifestyle are expected to begin this summer, with new opportunities being added regularly. Through this model, Streamlabs aims to give streamers consistent access to monetization tools that are transparent, scalable, and creator-focused.