Key Highlights

  • New York Post Media Group launched Hamilton, a free AI-powered personalized news platform built on Google Cloud's Gemini Enterprise Agent Platform
  • The launch coincides with the New York Post's approaching 225th anniversary and introduces four core features spanning search, digests, recommendations, and columnist discovery
  • Google Cloud said the Partnership marks its first AI chatbot collaboration with a North American news publisher
  • News Corp confirmed it is not licensing its journalism archive to train Google's general-purpose AI models as part of the deal, distinguishing it from the company's other AI licensing agreements

New York Post's Owner Launches AI-Powered News Platform

New York Post Media Group, owned by News Corp (Nasdaq:NWSA), launched Hamilton on Tuesday, a free AI-powered personalized news platform built using Google Cloud's Gemini Enterprise Agent Platform and Gemini models. The platform is rolling out across the company's New York Post and California Post apps, arriving as the 225-year-old newspaper approaches its anniversary this fall.

The company said Hamilton is designed to help readers discover Post journalism more directly through conversational search and personalized recommendations, while all editorial content continues to originate from the newsroom and remain subject to its standards. Hamilton does not generate original reporting or editorial commentary, the company said.

Platform Bundles Search, Digests, and Personalized Discovery

Hamilton centers on four features: a conversational search tool that answers reader questions using citation-backed responses drawn from the Post's reporting archive; a dynamic briefing tool that delivers personalized digests timed to individual reading habits; a recommendation engine powered by Google's Recommendations AI; and a discovery tool that surfaces commentary from readers' preferred columnists. Google Cloud's infrastructure indexes newly published articles within seconds, allowing the platform to reflect breaking news in near real time.

Google Cloud said the partnership marks the first time it has powered an AI chatbot for a North American news publisher, distinguishing this collaboration from its broader work providing backend infrastructure to other publishers.

Deal Structure Sets It Apart From Other Publisher-AI Partnerships

Unlike News Corp's separate licensing agreements with AI developers including OpenAI and Meta, the company confirmed it is not licensing its journalism archive to train Google's general-purpose AI models through this partnership. The relationship is also distinct from the Post's existing relationship with Google Search. News Corp has pursued a mixed strategy toward AI companies more broadly, striking paid licensing deals with some while pursuing legal action against others, including Perplexity, over alleged unauthorized use of its content.