Key Highlights

  • SCOR shares trading up 10.04% today to $3.71, a Penny Stock down about 42.9% year to date.
  • Proximic expanded its integration across Magnite's CTV ecosystem on October 28.
  • Second-quarter Revenue fell 11.3% to $79.2 million, with adjusted EBITDA of $1.3 million versus $8.9 million.
  • The ROI strategy targets $20 million to $25 million of annual run-rate savings through fiscal 2027.
  • Full-year 2026 revenue guidance stands at $315 million to $325 million.

Proximic Widens Magnite CTV Reach as Comscore Shares Rally

Comscore (NASDAQ:SCOR) shares are trading up 10.04% today at $3.71. No company-specific announcement was confirmed as the trigger for the move, so the latest headlines are offered as context rather than cause.

On October 28, the company said its Proximic contextual and audience Business expanded its integration across the CTV ecosystem of Magnite (NASDAQ:MGNI). Comscore also issued a notice on October 26 that it will report third-quarter 2026 results, with market calendars estimating the date as November 3, which the company has not confirmed in sources reviewed.

Comscore is a media measurement company that combines digital, linear TV, streaming and theatrical viewing data to help buyers and sellers of Advertising understand audiences across screens. It is based in Reston, Virginia.

Weaker Second-Quarter Results and a Movies Business Sale

Second-quarter revenue slipped 11.3% to $79.2 million from $89.4 million a year earlier. Adjusted EBITDA dropped to $1.3 million from $8.9 million, and the net loss widened to $14.8 million from $9.5 million.

The company completed the sale of its Movies business for $70 million and used proceeds to repay $40.1 million under its senior secured Credit facility. Only finance Lease obligations remain, according to the update.

Full-year 2026 revenue guidance is $315 million to $325 million, with adjusted EBITDA margins in the low to mid single digits. Net loss in the first quarter was $6.2 million on revenue of $85.3 million, which was down 0.5%.

ROI Strategy Targets $20 Million to $25 Million in Savings

On August 11, Comscore announced a multi-year plan to lower costs, simplify operations and focus on cross-platform intelligence and AI solutions. It targets $20 million to $25 million in annual run-rate savings, realized through fiscal 2027, against one-time costs of $7 million to $9 million, mainly severance.

Matt McLaughlin was appointed chief executive on May 28. Market data shows three insiders bought shares in the past three months, for a net of about $348,000, with no sales reported.

Market Capitalization is roughly $52 million to $56 million, depending on the data source, and trailing revenue is about $347 million. Shares sit well below the 52-week range of $3.05 to $9.34, and consensus coverage is thin, with one buy, one hold and one sell rating.

Third-Quarter Report and Savings Progress Are the Next Checkpoints

Today's 10.04% advance comes on very light Volume for a stock that has fallen 42.9% since the start of 2026. The third-quarter report, estimated for early November, should show how the Movies sale, lower costs and the ROI plan are feeding into revenue and EBITDA. Cross-platform growth, which rose 30.4% in the first quarter, is the line to watch against the guidance range. Management has also said strategic actions remain under evaluation after the fourth-quarter 2025 recapitalization, which removed an $18 million annual Dividend obligation. Volume was just 1,767 shares at the last data snapshot, against an average near 30,600.