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Highlights

  • Sprout Social acquired NewsWhip for USD 55 million in cash, with up to USD 10 million in earnouts.
  • The deal enhances Sprout’s real-time, AI-powered media intelligence and listening tools.
  • NewsWhip’s CEO will join Sprout as General Manager of its Listening business.

Sprout Social (NASDAQ: SPT) has completed the acquisition of NewsWhip, a company specializing in real-time and predictive media intelligence. The transaction, which closed on July 29, 2025, included USD 55 million in cash and an additional performance-based earnout of up to USD 10 million over two years. The acquisition was funded using Sprout's revolving credit facility and cash reserves.

NewsWhip brings advanced AI-powered tools that process millions of media signals and track social engagement to help brands anticipate and respond to emerging trends. The integration of these capabilities into Sprout’s existing suite is intended to support faster, insight-driven decisions for businesses navigating complex media and social environments.

According to Sprout Social’s CEO, Ryan Barretto, the deal accelerates the company’s AI roadmap and supports its vision for a connected media and social strategy platform. The acquisition aims to help customers detect early signals from fast-moving stories and respond with precision.

Founded in 2011, NewsWhip has built a reputation for its real-time monitoring agents and predictive analytics. Its platform currently tracks tens of millions of stories and over half a billion engagement signals daily. The company has earned recognition across multiple categories in G2’s Summer 2025 rankings, including Enterprise Media Monitoring.

As part of the acquisition, NewsWhip’s CEO and co-founder, Paul Quigley, will lead Sprout Social’s Listening business as General Manager. The move consolidates both companies’ media intelligence offerings under a single operational structure.

Sprout Social stated that further details regarding the acquisition and its strategic implications will be shared during its second-quarter earnings call scheduled for August 6, 2025.