Key Highlights

● Marriott International shares rose 3.74% to close at $385.71 on October 15.

● The consensus 12-month price target is $383.54, implying about 0.56% downside.

● Analysts are split 14 Buy, 13 Hold, and 2 Sell on the stock.

● Targets range from $280 to $429 across 29 analysts.

Marriott International, Inc. (NASDAQ:MAR) closed at $385.71 on October 15, 2026, according to market data. The consensus mean analyst price target, from 29 analysts, is $383.54, which sits 0.6% below the latest price (-0.56%). It is a member of the S&P 500. The shares rose 3.74% on 15 October and a flurry of broker updates followed.

What Is the Latest Analyst Price Target?

The mean target is $383.54 and the median is $394.00. The highest target is $429 and the lowest is $280, so the range between the most optimistic and most cautious forecasts is wide. If the consensus proves accurate, the implied move from the latest close would be -0.6%. Price targets are forecasts, usually set with a 12-month horizon, not guarantees, and they are frequently revised as conditions change. Figures reflect market data in mid-October 2026, and other data providers may show slightly different numbers because of differing coverage and update times.

What Are Analysts Saying?

The consensus rating is Buy, with a split of 14 Buy, 13 Hold, 2 Sell. Recent actions include the following. Barclays maintained Hold and raised its target from $348 to $363 on October 16, 2026. Freedom Capital Markets initiated coverage with Buy and a $408 target on 14 October, Bernstein maintained Buy with $402, Susquehanna reiterated Hold with $385 on 13 October, and Morgan Stanley maintained Buy while lifting its target from $380 to $384 on 12 October.

Together, these updates show how individual brokers are adjusting their views, and they should be read as snapshots rather than a settled verdict.

What Could Help the Stock Reach the Price Target?

The consensus target suggests potential if conditions develop favourably. On the supportive side, the median target of $394 sits above the share price, and several brokers have recently nudged targets higher. If the shares keep appreciating, further target upgrades could follow. Stronger-than-expected results, positive guidance or an improving macroeconomic backdrop could also lead analysts to maintain or raise their forecasts, though none of these outcomes is certain.

What Could Prevent the Stock Reaching the Target?

There are also reasons for caution. The average target is marginally below the latest close, which means the shares have already moved to the consensus level after a 3.74% gain on 15 October. Thirteen analysts rate the stock Hold, two rate it Sell, and the lowest target of $280 implies substantial downside. Analyst forecasts can prove wrong, and unexpected company developments, weaker demand, cost pressures or a broader market sell-off could all push the shares away from the consensus level. A target is only an estimate of where analysts think the shares might trade, not a prediction that they will get there.

What Should Investors Watch Next?

Investors may wish to follow the company's next quarterly results and any change in guidance, as well as further target revisions from the brokers named above. Movements in the consensus mean, the balance of Buy, Hold and Sell ratings, and the share price relative to the consensus will all be useful indicators of shifting sentiment.

A Rich Valuation, For Now

With a latest close of $385.71 and a consensus mean target of $383.54, the consensus target suggests an implied -0.6% move from the October 15, 2026 price. Because analysts disagree, as the range of $280 to $429 shows, the forecast should be treated as one input among many.