Key Highlights

● Southwest Airlines closed at $41.70 on 9 October 2026.

● Market data consensus target is $47.46, implying about 13.8% upside.

● The second data set shows a mean of $49.22 and a median of $50.

● UBS raised its target from $49 to $53 on 24 September.

Southwest Airlines (NYSE:LUV), a member of the S&P 500, finished Friday 9 October 2026 at $41.70. The consensus target sits moderately above the share price. Recent broker revisions have mostly been upward.

What Is the Latest Analyst Price Target?

Market data reports a consensus target of $47.46 from 22 analysts, with a high of $65 and a low of $33, implying upside of about 13.8%. The second data set shows a higher mean of $49.22, a median of $50, a high of $65 and a low of $34 from 25 analysts. Recent named targets between late September and early October range from $40 to $58, averaging about $51.

What Are Wall Street Analysts Saying?

The consensus rating on market data is Hold, with nine Buy, nine Hold and four Sell ratings. Recent named actions have been mostly cuts: Susquehanna lowered from $50 to $45 on 7 October 2026, TD Cowen from $48 to $47 on 2 October, BMO from $60 to $50 on 28 September, and Barclays from $65 to $58 on 11 September. UBS raised from $49 to $53 on 24 September, and Rothschild and Co Redburn upgraded from Sell to Neutral with a $40 target on 18 September.

What Could Help the Stock Reach the Price Target?

Several brokers still hold targets well above the current price, including Barclays at $58, JPMorgan at $59 and Raymond James at $54. The Redburn upgrade and UBS target increase show that opinion is not uniformly negative. If more analysts move in that direction, the consensus could stabilise. The consensus target suggests upside of about 18.0% from the closing price.

What Could Prevent the Stock Reaching the Target?

The direction of recent revisions is downward, with three cuts since 28 September. An independent ratings service downgraded the stock to Strong Sell on 6 October, and four analysts on market data rate it Sell. Airlines are exposed to fuel costs, demand and operational disruption, and analysts' targets can change quickly when those assumptions shift.

What Should Investors Watch Next?

Investors may also watch whether the run of target reductions continues.

How Analysts See Southwest Airlines After the Latest Close

Southwest Airlines closed at $41.70 on 9 October 2026, against a market data consensus target of $47.46. UBS raised from $49 to $53 on 24 September, and Rothschild and Co Redburn upgraded from Sell to Neutral with a $40 target on 18 September.