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Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.
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| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | -12.02M | -26.87M | -1.85M | -23.74M | -6.75M |
| Net income | -12.02M | -26.87M | -1.85M | -23.41M | -6.60M |
| Selling general administrative | 4.02M | 3.52M | 1.85M | 2.81M | 2.86M |
| Selling and marketing expenses | 0.26M | 0.41M | 0.38M | 0.76M | 1.09M |
| Gross profit | -0.31M | 0.19M | 0.61M | -0.03M | 1.83M |
| Reconciled depreciation | 0.38M | 0.35M | 0.39M | 0.90M | 1.02M |
| Ebit | -7.46M | -26.74M | -1.83M | -24.07M | -8.41M |
| Ebitda | -7.08M | -26.39M | -1.44M | -23.17M | -7.60M |
| Depreciation and amortization | 0.38M | 0.35M | 0.39M | 0.90M | 0.81M |
| Operating income | -7.46M | -26.75M | -2.47M | -24.07M | -8.41M |
| Other operating expenses | 8.02M | 27.37M | 3.39M | 26.48M | 12.33M |
| Interest expense | 0.01M | 0.14M | 0.01M | -0.33M | 0.06M |
| Tax provision | 0.00M | 0.00M | 0.00M | 0.00M | 0.00M |
| Net interest income | -0.01M | -0.14M | -0.01M | 0.02M | -0.06M |
| Income tax expense | 0.00M | - | -0.45M | -0.33M | -0.15M |
| Total revenue | 0.57M | 0.62M | 0.92M | 2.42M | 3.91M |
| Total operating expenses | 7.15M | 26.94M | 3.08M | 24.03M | 10.25M |
| Cost of revenue | 0.88M | 0.43M | 0.31M | 2.45M | 2.08M |
| Total other income expense net | -4.57M | -0.12M | 0.62M | 0.33M | 1.67M |
| Net income from continuing ops | -12.02M | -26.87M | -1.85M | -23.74M | -6.75M |
| Net income applicable to common shares | - | - | - | - | -6.75M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 12.42M | 21.25M | 48.83M | 58.05M | 94.08M |
| Intangible assets | - | 0.24M | 0.40M | 3.29M | 3.74M |
| Other current assets | 0.64M | 4.05M | 0.24M | 0.06M | 0.62M |
| Total liab | 9.13M | 6.42M | 6.47M | 12.61M | 20.02M |
| Total stockholder equity | 3.29M | 14.82M | 42.36M | 45.44M | 74.06M |
| Other current liab | 1.76M | 0.80M | 0.99M | 1.02M | 4.26M |
| Common stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Capital stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Retained earnings | -35.48M | -23.46M | 3.41M | 5.26M | 29.00M |
| Other assets | - | - | - | - | 2.96M |
| Cash | 1.27M | 1.48M | 3.32M | 6.68M | 4.75M |
| Total current liabilities | 9.13M | 6.42M | 6.47M | 12.61M | 19.48M |
| Current deferred revenue | 1.27M | 1.07M | 0.93M | 1.29M | 2.54M |
| Net debt | -0.54M | -0.80M | -1.06M | -5.23M | -3.70M |
| Short term debt | 0.73M | 0.68M | 2.25M | 1.45M | 0.52M |
| Short long term debt | 0.73M | 0.68M | 2.25M | 1.45M | - |
| Short long term debt total | 0.73M | 0.68M | 2.25M | 1.45M | 1.05M |
| Other stockholder equity | 41.56M | 41.56M | 41.56M | 41.56M | 41.56M |
| Property plant equipment | - | - | - | - | 2.57M |
| Total current assets | 6.88M | 12.71M | 39.52M | 50.14M | 86.20M |
| Long term investments | 4.82M | 6.58M | 6.85M | 2.26M | 1.57M |
| Net tangible assets | - | - | - | - | 73.29M |
| Short term investments | 0.37M | 1.33M | 2.55M | 3.08M | - |
| Net receivables | 4.61M | 5.86M | 28.71M | 34.81M | 62.29M |
| Inventory | - | - | 4.71M | 5.50M | 18.54M |
| Accounts payable | 5.37M | 3.62M | 2.29M | 8.85M | 12.16M |
| Accumulated other comprehensive income | -2.81M | -3.30M | -2.63M | -1.40M | 3.49M |
| Non currrent assets other | - | - | - | - | 4.53M |
| Non current assets total | 5.54M | 8.54M | 9.31M | 7.91M | 7.88M |
| Capital lease obligations | - | - | - | 0.00M | 1.05M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | 1.06M | 1.19M | -6.31M | -3.78M | -1.55M |
| Change to liabilities | - | - | - | - | -25.49M |
| Total cashflows from investing activities | 1.83M | 1.19M | -6.31M | - | -6.41M |
| Net borrowings | 0.02M | -1.53M | 0.85M | - | -2.26M |
| Total cash from financing activities | 0.02M | -1.53M | 0.85M | 0.30M | 36.09M |
| Change to operating activities | - | - | - | - | -10.76M |
| Net income | -12.02M | -26.87M | -1.85M | -23.74M | -6.75M |
| Change in cash | -0.21M | -1.84M | -3.36M | -2.20M | -1.39M |
| Begin period cash flow | 1.48M | 3.32M | 6.68M | 8.88M | 10.27M |
| End period cash flow | 1.27M | 1.48M | 3.32M | 6.68M | 8.88M |
| Total cash from operating activities | -2.26M | -1.52M | 2.26M | 1.60M | -31.21M |
| Issuance of capital stock | - | - | 0.00M | 0.00M | 40.52M |
| Depreciation | 0.38M | 0.35M | 0.39M | 0.90M | 1.02M |
| Other cashflows from investing activities | -0.00M | -0.00M | -0.00M | - | - |
| Dividends paid | - | 0.00M | 0.00M | -1.19M | -2.17M |
| Change to inventory | - | - | - | - | -11.06M |
| Change to account receivables | -1.76M | -0.89M | 5.82M | 1.20M | 6.07M |
| Other cashflows from financing activities | - | - | -6.31M | 1.49M | 7.75M |
| Change to netincome | - | - | - | - | 5.00M |
| Capital expenditures | 0.00M | 0.49M | 0.03M | 1.53M | 4.86M |
| Change in working capital | 1.30M | 1.80M | 3.44M | 4.00M | -30.48M |
| Other non cash items | 8.08M | 23.20M | 0.27M | 20.44M | 5.00M |
| Free cash flow | -2.26M | -2.01M | 2.23M | 0.07M | -36.08M |
Sector: Communication Services Industry: Advertising Agencies
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| BAOS Baosheng Media Group Holdings Ltd |
0.00 1.65% |
0.16 | - | - | 17.77 | 2.70 | 14.01 | -0.13 |
| APP Applovin Corp |
35.54 9.98% |
391.64 | 49.00 | 31.75 | 30.27 | 77.57 | 30.41 | 38.27 |
| PGPEF Publicis Groupe S.A |
- -% |
109.60 | 15.93 | 11.57 | 1.55 | 2.24 | 1.76 | 9.39 |
| PUBGY Publicis Groupe SA |
-0.65 2.22% |
28.62 | 16.35 | 11.74 | 1.57 | 2.27 | 1.76 | 9.39 |
| OMC Omnicom Group Inc |
-0.72 0.83% |
86.37 | 12.68 | 11.89 | 1.17 | 5.11 | 1.58 | 9.50 |
Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.
| Name | Title | Year Born |
|---|---|---|
| Ms. Shasha Mi | CEO & Chairperson | NA |
| Mr. Yue Jin | CFO & Financial Director | 1982 |
| Ms. Shasha Mi | CEO & Chairperson | 1987 |
| Yujie Han | Secretary & Chief Compliance Officer | NA |
| Ms. Lina Jiang | CEO & Chairwoman | 1979 |
| Ms. Chenfang Zhai | Chief Financial Officer | 1978 |
| Ms. Chenfang Zhai | Chief Financial Officer | 1979 |
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