CA
NZ
UK
AU
IND
US
…
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website
A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Direct Digital Holdings Inc is a digital marketing services company offering performance marketing, programmatic advertising, web development and analytics to businesses across channels. Its long-term growth drivers include rising digital ad spending, cross-selling across an expanding agency portfolio and scale from technology-enabled services, which could support recurring revenue and margin improvement as the company appears positioned to benefit from consolidation in the sector.
Principal investment risks include intense competitive pressure, reliance on major advertising platforms and client concentration, plus execution and integration risk from M&A activity and sensitivity to cyclical marketing budgets.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly |
| Date | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
| Income before tax | 3.17M | -1.44M | -0.90M | -0.84M |
| Net income | 2.92M | -1.51M | -0.91M | -0.88M |
| Selling general administrative | 21.34M | 14.04M | 5.18M | 2.61M |
| Gross profit | 28.00M | 18.43M | 5.17M | 1.73M |
| Reconciled depreciation | 2.12M | 1.95M | 0.49M | - |
| Ebit | 6.66M | 4.38M | 0.53M | -0.87M |
| Ebitda | 8.78M | 6.34M | 1.01M | -0.79M |
| Depreciation and amortization | 2.12M | 1.95M | 0.49M | 0.08M |
| Non operating income net other | -3.49M | - | - | - |
| Operating income | 6.66M | 4.38M | 0.53M | -0.87M |
| Other operating expenses | 81.38M | 33.75M | 12.49M | 7.14M |
| Interest expense | 0.25M | 3.18M | 0.87M | 0.06M |
| Tax provision | 0.25M | 0.06M | 0.01M | 0.04M |
| Net interest income | -3.23M | -3.18M | -0.87M | -0.06M |
| Income tax expense | 0.25M | 0.06M | 0.01M | 0.04M |
| Total revenue | 88.04M | 38.14M | 12.48M | 6.27M |
| Total operating expenses | 21.34M | 14.04M | 5.18M | 2.61M |
| Cost of revenue | 60.04M | 19.71M | 7.31M | 4.54M |
| Total other income expense net | -3.49M | -5.83M | -1.42M | 0.03M |
| Net income from continuing ops | 2.92M | -1.51M | -0.91M | -0.88M |
| Net income applicable to common shares | 4.17M | -1.51M | -0.91M | -0.88M |
| Breakdown | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
| Total assets | 69.01M | 56.81M | 36.00M | 30.70M | 4.22M |
| Intangible assets | 11.68M | 13.64M | 15.59M | 17.55M | - |
| Other current assets | 0.76M | 0.88M | 1.23M | 0.22M | 0.07M |
| Total liab | 66.68M | 53.01M | 36.37M | 28.33M | 5.49M |
| Total stockholder equity | 2.33M | 3.79M | -0.37M | 2.37M | -1.27M |
| Deferred long term liab | - | - | 0.10M | 0.09M | - |
| Other current liab | 5.27M | 6.07M | 1.04M | 1.47M | 0.98M |
| Common stock | 0.01M | 0.01M | 4.29M | 4.29M | 0.00M |
| Capital stock | - | 0.01M | 4.29M | 4.29M | 0.00M |
| Retained earnings | -3.48M | -4.45M | -4.67M | -1.93M | -0.90M |
| Other liab | - | 4.15M | - | - | 0.12M |
| Good will | 6.52M | 6.52M | 6.52M | 6.52M | 2.42M |
| Other assets | - | 5.21M | 0.11M | 0.00M | 0.02M |
| Cash | 5.12M | 4.05M | 4.68M | 1.61M | 0.88M |
| Total current liabilities | 32.35M | 25.06M | 9.72M | 6.63M | 4.12M |
| Current deferred revenue | 0.38M | 0.55M | 1.35M | 0.31M | 0.04M |
| Net debt | 25.84M | 20.51M | 16.13M | 11.76M | 0.37M |
| Short term debt | 1.60M | 0.75M | 0.62M | 1.59M | - |
| Short long term debt | - | 0.66M | 0.55M | 1.52M | - |
| Short long term debt total | 30.95M | 24.56M | 20.82M | 13.37M | 1.25M |
| Other stockholder equity | 5.79M | 8.22M | 4.29M | - | -0.37M |
| Property plant equipment | - | 0.67M | - | - | - |
| Total current assets | 43.08M | 29.97M | 13.78M | 6.51M | 1.78M |
| Net tangible assets | - | -15.56M | -22.49M | -21.70M | -3.69M |
| Net receivables | 37.21M | 25.03M | 7.87M | 4.68M | 0.83M |
| Long term debt | - | 23.06M | 20.20M | 11.78M | 1.25M |
| Inventory | 0.00M | - | - | - | - |
| Accounts payable | 25.10M | 17.70M | 6.71M | 3.26M | 3.10M |
| Accumulated other comprehensive income | 0.00M | - | - | - | - |
| Common stock total equity | - | 0.01M | - | - | - |
| Retained earnings total equity | - | -3.64M | - | - | - |
| Non currrent assets other | -11.55M | 0.05M | 0.11M | 0.12M | 0.02M |
| Non current assets total | 25.93M | 26.84M | 22.22M | 24.18M | 2.44M |
| Capital lease obligations | - | 0.84M | - | - | - |
| Long term debt total | - | 22.91M | - | - | - |
| Breakdown | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly |
| Date | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
| Investments | -0.69M | 0.00M | -10.99M | - |
| Change to liabilities | 13.07M | 4.49M | -1.01M | 0.39M |
| Total cashflows from investing activities | -0.69M | -0.69M | -10.99M | -10.99M |
| Net borrowings | 2.76M | 6.25M | 12.92M | 0.38M |
| Total cash from financing activities | -2.08M | -0.68M | 12.29M | 0.04M |
| Change to operating activities | 2.94M | -1.28M | 0.60M | 0.28M |
| Net income | 2.92M | -1.51M | -0.91M | -0.88M |
| Change in cash | -0.64M | 3.07M | 0.73M | 0.25M |
| Begin period cash flow | 4.68M | 1.61M | 0.88M | 0.63M |
| End period cash flow | 4.05M | 4.68M | 1.61M | 0.88M |
| Total cash from operating activities | 2.13M | 3.75M | -0.57M | 0.21M |
| Issuance of capital stock | 11.17M | - | - | - |
| Depreciation | 2.12M | 1.95M | 0.49M | 0.49M |
| Other cashflows from investing activities | -0.69M | - | - | - |
| Dividends paid | 1.69M | 1.24M | 0.12M | 0.02M |
| Change to inventory | - | -1.28M | 0.60M | 0.28M |
| Change to account receivables | -17.18M | -3.28M | 0.74M | 0.39M |
| Sale purchase of stock | -14.25M | -3.50M | - | - |
| Other cashflows from financing activities | 3.67M | -2.19M | 13.83M | 0.73M |
| Change to netincome | 0.28M | 3.02M | -0.57M | 0.03M |
| Capital expenditures | 0.69M | 0.69M | 0.69M | 0.69M |
| Change receivables | -18.50M | - | - | - |
| Cash flows other operating | 0.57M | - | - | - |
| Cash and cash equivalents changes | -0.64M | - | - | - |
| Change in working capital | -3.98M | -0.08M | 0.33M | 1.06M |
| Stock based compensation | 0.15M | - | - | - |
| Other non cash items | 0.80M | 3.38M | -0.49M | 0.03M |
| Free cash flow | 1.44M | 3.75M | -0.57M | 0.21M |
Sector: Communication Services Industry: Advertising Agencies
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| DRCT Direct Digital Holdings Inc |
-0.03 20.00% |
0.12 | 25.00 | 31.15 | 0.86 | 20.94 | 1.04 | 13.52 |
| APP Applovin Corp |
-14.79 3.61% |
395.21 | 49.00 | 31.75 | 30.27 | 77.57 | 30.41 | 38.27 |
| PGPEF Publicis Groupe S.A |
- -% |
109.60 | 15.93 | 11.57 | 1.55 | 2.24 | 1.76 | 9.39 |
| PUBGY Publicis Groupe SA |
0.16 0.55% |
29.14 | 16.35 | 11.74 | 1.57 | 2.27 | 1.76 | 9.39 |
| OMC Omnicom Group Inc |
0.56 0.63% |
89.06 | 12.68 | 11.89 | 1.17 | 5.11 | 1.58 | 9.50 |
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
1177 West Loop South, Houston, TX, United States, 77027
832 402 1051
| Name | Title | Year Born |
|---|---|---|
| Mr. Mark D. Walker | CEO, Founder & Chairman | 1976 |
| Mr. Keith W. Smith | Founder, Pres & Director | 1969 |
| Ms. Susan Echard | Chief Financial Officer | 1964 |
| Ms. Anu Pillai | Chief Technology Officer | 1971 |
| Ms. Maria Vilchez Lowrey | Chief Growth Officer | NA |
| Mr. Mark D. Walker | CEO, Co-Founder & Chairman | 1976 |
| Mr. Keith W. Smith | Co-Founder, President & Director | 1969 |
| Ms. Diana P. Diaz | Chief Financial Officer | NA |
| Ms. M. Duyen Le CPA | Vice President of People & Culture | NA |
| Ms. Maria Vilchez Lowrey | Chief Growth Officer | 1982 |
Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.
Download a free report with stock ideas and industry insights for general information.
Download Free Report Now →
Basic Materials
-1.26%
Communication Services
-0.18%
Consumer Cyclical
-0.36%
Consumer Defensive
+0.07%
Energy
-0.01%
Financial Services
-0.26%
Financials
-2.20%
Healthcare
-0.55%
Industrials
-0.08%
Real Estate
-0.33%
Technology
-0.70%
Utilities
-0.41%
Note: Daily price change (%) by sector excluding stocks with +/-90% daily price change. Companies above $500 million market capitalization are considered.
Portfolio
Watchlist
Please wait processing your request...