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The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
Source: TradingView
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Honest Company Inc. sells baby, personal-care and household products marketed for clean, eco-friendly ingredients and is distributed through retail and direct-to-consumer channels. Long-term growth drivers include brand recognition in the natural-products segment, expansion of omnichannel distribution, international growth and potential margin improvement from scale and cost controls that may support future earnings. Investors may find the company attractive for exposure to a recognizable sustainable CPG brand with potential to leverage scale.
Key risks include intense competition from major CPG and private-label brands, execution risk in scaling sales and restoring consistent profitability, and exposure to supply-chain disruption and regulatory scrutiny of product claims.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | -15.48M | -6.05M | -39.16M | -48.91M | -38.60M |
| Net income | -15.69M | -6.12M | -39.24M | -49.02M | -38.68M |
| Selling general administrative | 79.51M | 99.04M | 94.58M | 87.32M | 84.06M |
| Selling and marketing expenses | 51.20M | 45.09M | 36.44M | 47.78M | 54.26M |
| Gross profit | 123.75M | 144.66M | 100.53M | 92.31M | 109.17M |
| Reconciled depreciation | 9.55M | 9.29M | 2.75M | 2.75M | 4.15M |
| Ebit | -12.50M | -6.05M | -38.89M | -49.78M | -36.83M |
| Ebitda | -2.95M | 3.24M | -36.15M | -47.03M | -32.68M |
| Depreciation and amortization | 9.55M | 9.29M | 2.74M | 2.75M | 4.15M |
| Non operating income net other | - | - | - | 0.87M | -1.78M |
| Operating income | -18.46M | -6.33M | -38.91M | -49.78M | -36.83M |
| Other operating expenses | 389.78M | 384.67M | 383.27M | 363.43M | 355.46M |
| Interest expense | 2.98M | 0.28M | 0.27M | 0.49M | 1.78M |
| Tax provision | 0.20M | 0.07M | 0.12M | 0.11M | 0.08M |
| Interest income | - | - | - | 0.49M | - |
| Net interest income | 2.40M | 0.51M | -0.08M | 0.49M | -1.78M |
| Income tax expense | 0.20M | 0.07M | 0.07M | 0.11M | 0.08M |
| Total revenue | 371.32M | 378.34M | 344.37M | 313.65M | 318.64M |
| Total operating expenses | 142.22M | 150.99M | 139.44M | 142.09M | 146.00M |
| Cost of revenue | 247.56M | 233.68M | 243.83M | 221.34M | 209.47M |
| Total other income expense net | 2.98M | 0.28M | -0.25M | 0.87M | -1.78M |
| Net income from continuing ops | -15.69M | -6.12M | -52.97M | -49.02M | -38.68M |
| Net income applicable to common shares | - | - | - | -49.02M | -38.68M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 225.41M | 247.39M | 201.62M | 240.60M | 272.60M |
| Intangible assets | 0.16M | 0.23M | 0.31M | 0.37M | 0.44M |
| Other current assets | 6.59M | 9.74M | 7.97M | 15.98M | 13.16M |
| Total liab | 55.74M | 73.09M | 78.48M | 94.24M | 93.49M |
| Total stockholder equity | 169.67M | 174.31M | 123.14M | 146.36M | 179.11M |
| Deferred long term liab | - | - | - | - | 0.10M |
| Other current liab | 26.64M | 27.33M | 24.08M | 30.32M | 19.00M |
| Common stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Capital stock | 0.01M | 0.01M | 0.01M | 0.01M | 0.01M |
| Retained earnings | -500.88M | -485.19M | -479.07M | -439.83M | -391.66M |
| Other liab | - | - | - | 0.80M | 7.49M |
| Good will | 2.27M | 2.23M | 2.23M | 2.23M | 2.23M |
| Other assets | - | - | 0.00M | 4.58M | 3.18M |
| Cash | 89.58M | 75.44M | 32.83M | 9.52M | 50.79M |
| Total current liabilities | 50.82M | 59.89M | 56.71M | 63.58M | 48.48M |
| Current deferred revenue | - | 1.21M | 2.21M | 0.81M | 0.73M |
| Net debt | -75.62M | -53.70M | -2.96M | 28.01M | -13.26M |
| Short term debt | 9.04M | 8.54M | 8.13M | 7.69M | - |
| Short long term debt total | 13.96M | 21.74M | 29.87M | 37.53M | 37.53M |
| Other stockholder equity | 670.54M | 659.49M | 602.20M | 586.21M | 298.20M |
| Property plant equipment | - | - | - | 44.27M | 52.95M |
| Total current assets | 202.43M | 213.92M | 157.37M | 189.15M | 213.80M |
| Net tangible assets | - | - | - | 144.13M | 176.44M |
| Short term investments | - | - | 0.00M | 5.65M | 42.39M |
| Net receivables | 33.76M | 43.48M | 43.08M | 42.33M | 31.78M |
| Inventory | 72.50M | 85.27M | 73.49M | 115.66M | 75.67M |
| Accounts payable | 15.13M | 22.81M | 22.29M | 24.75M | 28.74M |
| Accumulated other comprehensive income | - | - | - | -0.03M | -0.04M |
| Common stock total equity | - | - | - | 0.01M | 0.01M |
| Retained earnings total equity | - | - | - | -439.83M | -391.66M |
| Non currrent assets other | 1.72M | 2.38M | 4.54M | 4.58M | 3.18M |
| Non current assets total | 22.97M | 33.48M | 44.25M | 51.45M | 58.80M |
| Capital lease obligations | 13.96M | 21.74M | 29.84M | 37.53M | 37.53M |
| Long term debt total | - | - | - | - | 37.53M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | 0.00M | -0.53M | 15.05M | 36.58M | -8.40M |
| Change to liabilities | - | - | - | 10.48M | -6.68M |
| Total cashflows from investing activities | -1.51M | -0.53M | 3.83M | 34.96M | -8.62M |
| Net borrowings | -0.00M | -0.02M | -0.06M | -0.30M | -1.13M |
| Total cash from financing activities | 0.54M | 41.60M | 0.12M | 0.04M | 60.37M |
| Change to operating activities | - | - | - | -11.37M | -6.11M |
| Net income | -15.69M | -6.12M | -39.24M | -49.02M | -38.68M |
| Change in cash | 14.15M | 42.61M | 23.31M | -41.27M | 13.59M |
| Begin period cash flow | 75.44M | 32.83M | 9.52M | 50.79M | 37.20M |
| End period cash flow | 89.58M | 75.44M | 32.83M | 9.52M | 50.79M |
| Total cash from operating activities | 15.12M | 1.54M | 19.35M | -76.28M | -38.15M |
| Issuance of capital stock | - | - | 0.00M | 0.00M | 96.52M |
| Depreciation | 9.55M | 9.29M | 9.00M | 2.75M | 4.15M |
| Other cashflows from investing activities | - | - | -0.01M | - | - |
| Dividends paid | - | - | 0.00M | 0.00M | 35.00M |
| Change to inventory | -7.46M | -10.93M | 43.48M | -40.00M | 1.00M |
| Change to account receivables | 10.20M | -0.38M | -0.68M | -10.55M | -8.99M |
| Sale purchase of stock | - | - | - | 0.38M | 6.02M |
| Other cashflows from financing activities | 0.15M | 0.16M | 0.18M | 0.22M | -6.04M |
| Change to netincome | - | - | - | 21.42M | 17.16M |
| Capital expenditures | 1.51M | 0.53M | 1.85M | 1.62M | 0.22M |
| Change receivables | - | - | - | -10.55M | -8.99M |
| Cash flows other operating | - | - | - | -0.89M | -12.79M |
| Cash and cash equivalents changes | - | - | - | -41.27M | 13.59M |
| Change in working capital | -14.21M | -18.04M | 35.16M | -51.43M | -20.78M |
| Stock based compensation | 10.51M | 15.68M | 15.80M | 15.08M | 16.85M |
| Other non cash items | 24.95M | 0.75M | -1.37M | 6.34M | 0.31M |
| Free cash flow | 13.61M | 1.01M | 17.50M | -77.89M | -38.37M |
Sector: Consumer Defensive Industry: Household & Personal Products
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| HNST Honest Company Inc |
- -% |
4.44 | - | 44.44 | 1.70 | 3.56 | 1.46 | 25.49 |
| PG Procter & Gamble Company |
-0.22 0.13% |
167.10 | 23.58 | 22.62 | 4.07 | 7.24 | 4.40 | 16.08 |
| LRLCF L'Oréal S.A |
5.00 1.00% |
505.00 | 41.14 | 34.25 | 6.52 | 8.59 | 6.67 | 27.76 |
| LRLCY L’Oreal Co ADR |
1.30 1.30% |
101.56 | 32.44 | 25.64 | 5.16 | 6.03 | 4.79 | 19.51 |
| UL Unilever PLC ADR |
0.79 1.18% |
67.71 | 21.53 | 16.39 | 2.66 | 7.29 | 2.77 | 12.45 |
The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
12130 Millennium Drive, Los Angeles, CA, United States, 90094
888 862 8818
174
| Name | Title | Year Born |
|---|---|---|
| Mr. Nikolaos A. Vlahos | CEO & Director | 1968 |
| Ms. Jessica Marie Warren | Founder, Chief Creative Officer & Director | 1982 |
| Ms. Kelly J. Kennedy | EVP & CFO | 1968 |
| Mr. Steve Winchell | Exec. VP of Operations and R&D | NA |
| Ms. Sharareh Parvaneh | Chief Information Officer | 1969 |
| Mr. Steve Austenfeld | VP of Investor Relations | NA |
| Mr. Brendan Sheehey | Gen. Counsel & Corp. Sec. | 1978 |
| Ms. Jennifer Kroog Rosenberg | VP of Marketing Communications | NA |
| Ms. Janis Hoyt | Chief People Officer | 1957 |
| Mr. Rick Rexing | Chief Revenue Officer | 1959 |
Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.
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