Shai Omer, Chief Marketing Officer of Wix.com Ltd., filed a Form 4 on September 2, 2026, disclosing the acquisition of 490 ordinary shares under the company's Employee Share Purchase Plan on August 31, 2026, and the subsequent sale of 490 ordinary shares on September 1, 2026.

Key Highlights

  • ESPP Purchase: Shai Omer acquired 490 ordinary shares on August 31, 2026, at a price of $59.89 per share under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan.
  • Same-Size Sale: On September 1, 2026, Omer disposed of 490 ordinary shares at $95 per share.
  • Resulting Ownership: Following both transactions, Omer directly beneficially owned 515,389 ordinary shares.
  • Role: The reporting person is identified as Chief Marketing Officer of Wix.com Ltd.
  • Filing Agent: The form was signed by Yoni Picard as attorney-in-fact on September 2, 2026.

Wix.com CMO's ESPP Transaction Details and Resulting Ownership

According to the filing, Shai Omer, the Chief Marketing Officer of Wix.com Ltd. (NASDAQ:WIX), reported two transactions in the company's ordinary shares over consecutive days. On August 31, 2026, Omer acquired 490 ordinary shares at $59.89 per share. The filing states that these shares were acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan. Following that acquisition, Omer's direct beneficial ownership stood at 515,879 ordinary shares.

The following day, September 1, 2026, Omer disposed of 490 ordinary shares at $95 per share, coded as a sale in Table I of the filing. After that transaction, the filing reports Omer's direct beneficial ownership at 515,389 ordinary shares. Both transactions are classified as direct ownership. No derivative securities transactions were reported in Table II of the filing.

The Form 4 was filed on September 2, 2026, and was submitted as an individual filing by one reporting person. The form was signed by Yoni Picard as attorney-in-fact for Omer. No amendment date is indicated, and the filing does not reflect any indirect beneficial ownership for the reported transactions.

What Was Disclosed

The filing discloses a purchase of 490 ordinary shares at $59.89 via the company's ESPP on August 31, 2026, and a sale of 490 ordinary shares at $95 on September 1, 2026, by Wix.com's CMO, leaving direct beneficial ownership at 515,389 shares.