Highlights

  • Financing options to be offered for mobile devices and accessories
  • Service to be available later in summer, subject to regulatory approval
  • Checkout process to display total costs upfront

Affirm Holdings, Inc. (NASDAQ: AFRM) announced a partnership with Virgin Media O2 to introduce pay-over-time financing options for hardware purchases in the United Kingdom. Through the arrangement, new and existing O2 customers will be able to select installment payment plans when purchasing devices such as smartphones, headphones, and gaming consoles. The financing options will be presented at checkout, allowing approved customers to view available plans and total costs upfront. The service is expected to launch later in the summer, subject to regulatory approval by UK authorities.

Customer Payment Options and Checkout Process

Under the partnership, customers purchasing devices through O2 channels will be shown multiple payment plan options at the point of sale. The available plans are designed to display the total payable amount clearly before confirmation. The offering covers hardware purchases and provides additional payment choices alongside O2’s existing Pay Monthly Handset Bundles and SIM-only plans. Virgin Media O2 indicated that the partnership also supports potential expansion into the SIM-free handset market, adding to its current device portfolio.

Regulatory Framework and Market Availability

The financing service will be offered in the UK under applicable regulatory requirements. Affirm operates in the UK through an authorised and regulated entity overseen by the Financial Conduct Authority. The rollout timeline is subject to regulatory clearance and completion of operational preparations. The companies stated that availability will be phased, with the initial launch targeted for later in the summer. Terms and eligibility criteria will apply to customers seeking financing under the new payment option.

Company Background and Market Context

Affirm provides payment network services focused on installment-based financing for consumer purchases. The company operates across multiple markets, offering financing options to consumers and merchants. Virgin Media O2 operates a combined mobile and broadband network in the UK, providing services across mobile, fixed broadband, television, and home phone connections. The company serves a large customer base across consumer and business segments, with ongoing investments in network coverage and digital services. The partnership adds a new financing option to Virgin Media O2’s existing device purchasing channels.

Latest Closing Price (as of February 05, 2026): Affirm Holdings, Inc. (NASDAQ: AFRM): USD59.42